Overview
Head of Digital Content
Perfil buscado (Hombre / Mujer)
Reporting to the Global Brand Marketing Director, these are the main responsibilities you will have :
Responsibilities
* Establishing a content calendar to create short and long-term content campaigns for different digital channels
* Creating engaging content to develop content that meets company objectives and brand standards
* Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors
* Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles
* Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover
* Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics
* Developing marketing strategies for digital content, creating email campaigns and social media posts
* Writing blog posts, ebooks, articles, or other materials that are relevant to the companys products or services
* Creating presentations to communicate new marketing strategies to other members of the team
* Editing text and images to ensure they follow with the companys brand guidelines
* Creating infographics to illustrate complex concepts in simple ways
* Evaluating new technologies and suggesting ways to incorporate them into existing strategies
* Creating and updating the website to attract customers to the companys products or services
* Conducting research on topics related to the companys products or services to create content for blogs, websites, and other marketing materials
* Researching and analyzing industry trends to identify new opportunities for the company to capitalize on
* At least 5 years of experience in social media
* Fluency in English is a must
Qualifications
* Bachelor in Communications, Marketing, Business, New Media or Public Relations
* At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)
* Excellent consulting, writing, editing (photo / video / text), presentation and communication skills
* Sufficient availability to be able to carry out an adequate management and monitoring of the companys social channels (Meta, Tiktok, Linkedin)
* Demonstrable social networking experience and social analytics tools knowledge
* Positive attitude, detail and customer oriented with good multitasking and organisational ability
* Passion for the Wellness / Hospitality Industry
* Fluency in English
Benefits / Additional Information
Global Spanish company within wellness / hospitality / luxury sector. 10 of bonus 1 day home office
Marketing,
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