Brand & Digital Strategy Designer
Jinko Solar Co., Ltd. (referred to as "JinkoSolar," stock code: 688223) is a globally leading PV module manufacturer and energy storage system integrator. Embracing the mission of "optimizing the energy portfolio and taking responsibility for enabling a sustainable future," the company strategically positions itself in the core segments of the photovoltaic industry chain. It focuses on integrated research, development, and manufacturing of photovoltaic products, as well as providing comprehensive clean energy solutions, leading in sales in the global mainstream photovoltaic market.
As we continue expanding across Europe, we are seeking a Brand & Digital Strategy Designer to drive brand consistency and elevate our digital presence across EU markets.
Position Overview:
As a Brand & Digital Strategy Designer, you will play a key role in bridging brand strategy, digital experience, and creative execution. You will not only design assets but also help define how the JinkoSolar brand is positioned, communicated, and experienced across digital channels in Europe. Working closely with marketing, regional, and product teams, you will translate business objectives into clear brand narratives and scalable digital design solutions. This role is idóneo for someone who enjoys thinking beyond visual connecting strategy, messaging, and design into cohesive brand experiences.
Essential Responsibilities:
* Contribute to the development and implementation of brand and digital strategies tailored to EU markets.
* Translate business goals and marketing objectives into clear visual and content-driven brand solutions.
* Create and oversee high-quality visual assets across digital platforms (web, campaigns, social media, presentations), ensuring alignment with strategic direction.
* Support the evolution and application of brand guidelines and design systems, ensuring consistency across all touchpoints.
* Collaborate with cross-functional teams.
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