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Marketing & acquisition manager

Málaga (29001)
Ibancar World
Publicada el 26 marzo
Descripción

Who are we?
¿Tiene lo que se necesita para triunfar? La siguiente información debe ser leída atentamente por todos los candidatos.
At
Ibancar World, we believe in hiring only the best. We are a fast-growing fintech company located in the heart of Málaga,
specializing in consumer lending and loan-as-a-service solutions .
We have developed innovative asset-backed lending solutions and are entering the automotive financing sector.
We are looking for motivated, ambitious candidates with intellectual agility, who thrive in high-energy environments. We seek top-tier talent committed to driving excellence and pushing boundaries to achieve exceptional results in the world of financial services.
Key Responsibilities:
Agile Experimentation:
Implement a high-velocity testing roadmap. You will treat every campaign (Meta, Google, CRM) as a scientific experiment—defining hypotheses and analyzing results to identify clear growth levers.
End-to-End Acquisition:
Manage and optimize the performance of B2C channels (Paid Social, SEM, and Affiliates) with a focus on
CAC (Cost of Acquisition)
and
Lead-to-Loan conversion .
Funnel Ownership:
Work closely with the product team to identify drop-offs in the registration/application flow. You don't just "send traffic"; you help optimize the process and destination.
Retention & CRM:
Build automated user journeys (Email, WhatsApp, Push) to re-engage users and maximize
LTV (Lifetime Value)
using tools like HubSpot or .
Risk-Aware Growth:
Collaborate with the Credit/Risk team to ensure we are acquiring
high-quality
borrowers, not just high volume.
Strategic Reporting:
Own the marketing dashboard. You will pull data (using BI tools like Tableau) to present clear, actionable insights to the founders.
Product-Marketing Synergy:
Act as the bridge between Marketing and Product by providing data-driven insights to influence the
product roadmap. You will lead the go-to-market (GTM) strategy for new financial features, ensuring that the value proposition is clearly communicated and validated by user feedback.
Requirements:
Academic & Professional Background
Education:
Degree in Marketing, Economics, Engineering, or Business. A focus on "Data" or "Analytics" is a major plus.
Experience:
3 to 5 years in Digital Marketing or Growth. Experience in
Fintech, Neobanking, or high-growth B2C startups
is highly valued.
Mindset:
You are a "Full-Stack" marketer: you can think strategically but are not afraid to get your hands dirty setting up campaigns and tracking.
Technical & Data Mastery
Modern Growth Stack:
Familiarity with tools like
Google Ads (Search/UAC) ,
Meta Ads, and
HubSpot/
for CRM automation.
Data Literacy:
Proficiency in
Google Analytics 4. Basic
SQL
knowledge or experience with BI tools ( Tableau/Looker ) is expected to pull your own insights.
Attribution & Tracking:
Understanding of how to track the user journey from click to loan disbursement using GTM or basic MMP concepts.
Conversion Focus:
Strong ability to write conversion-oriented copy and design A/B tests for landing pages.
Soft Skills & Languages
Bilingual:
Full professional proficiency in
English and Spanish .
Equity Mindset:
You are motivated by ownership and the long-term "upside" of building a company from the ground up in the Málaga ecosystem.
Communication:
Ability to explain "the why" behind the numbers to the founders and the product team.
What we offer:
Global career potential:
Grow with us as we expand internationally and make a global impact.
Unlimited economic growth:
Your income can grow along with your success.
Equity ownership:
We believe in sharing success; you will have the opportunity to become a co-owner of the business.
Exceptional location:
Work in Málaga, one of Europe's most beautiful cities, with year-round sunshine and a vibrant culture.
Collaborative culture:
Be part of a high-performance, cooperative environment in a company that values and cares for its people. xohynlm
Equal Opportunity Statement

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