CONSUMER EXPERIENCE SPECIALIST
Location: Madrid
Time Type: Jornada completa
Posted On: Publicado hace 5 días
Time Left to Apply: Fecha final : 31 de enero de 2025 (Quedan más de 30 días para realizar la solicitud)
Job Requisition ID: JR-046675
The CX Specialist leads an integrated approach to owned media, spearheading strategies across Social Media and Web to elevate the consumer experience and drive engagement from Pernod Ricard Spain’s portfolio of brands through data-driven insights, creativity, and cross-functional collaboration. This position reports to the Head of Marketing Acceleration for Spain and Southern Europe.
Key Responsibilities
* Develop and lead a comprehensive social media strategy aligned with our brands’ objectives and vision.
* Stay ahead of trends and cultural moments to keep our social presence fresh, relevant, and bold.
* Foster collaboration with the rest of the transversal teams to achieve outstanding results.
* Drive excellence in execution by setting clear goals ensuring alignment with brand values.
* Partner with creative agencies and in-house teams to produce standout, high-impact content that resonates.
* Push the boundaries of creativity, delivering memorable content that drives engagement and brand love.
* Impact through collaboration by working hand-in-hand with media, creative, influencer, and PR teams.
* Use data-driven insights to optimize content performance and continuously refine our approach.
* Define and track KPIs to evaluate content effectiveness and ensure we are achieving measurable impact.
* Regularly report on performance, sharing insights and recommendations to drive continuous improvement.
While the role places a strong emphasis on Social Media, reflecting the lifestyle essence of our Pernod Ricard brands, you will also oversee the brand websites content. Though requiring minimal time investment, this responsibility ensures the websites remain in optimal technical condition, seamlessly supporting campaigns and enhancing the overall brand user journey.
Set of Skills
* Strong Collaboration Mindset who understands collective victories as a whole.
* Demonstrated ability to work seamlessly with brand teams (internal clients) and cross-functional peers.
* Digital and Social Media Passion: Enthusiasm for the digital landscape, with a strong grasp of social media.
* Creative and Trend-Savvy: Strong sense for compelling creative and content that resonates with audiences.
* Trend Awareness and Curiosity: Proactively stays updated on industry trends and relevant conversations.
* Strategic and Tactical Thinker: Ability to develop high-level strategies while executing with precision.
* Strong analytical mindset, with the ability to interpret actionable insights and act on them.
* Deep understanding of target audiences and motivations.
* Effective communicator with an ability to distill complex insights and ideas into actionable recommendations.
* Able to identify and address challenges creatively, adapting plans as needed to capitalize on new opportunities.
Required Experience
* 8 years in owned media management, particularly in Social Media.
* Strong preference for a provable track record of best practices in Social Media for lifestyle brands.
* Demonstrated success in managing agency relationships and maximizing resources, budgets, and timelines.
* Familiarity with tools for monitoring and analyzing social and digital performance.
* English is a must.
* Experience mentoring and guiding teams, fostering a culture of learning, creativity, and collaboration.
* Demonstrated history of achieving and exceeding KPIs for owned media channels.
Job Posting End Date: 2025-01-31
Target Hire Date: 2025-03-24
Target End Date: 2025-09-30
About Us
Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.
Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios
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