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Crm marketing manager (hybrid)

Barcelona
EU Business School
Responsable marketing
Publicada el Publicado hace 15 hr horas
Descripción

Founded in 1973, thebr/br/EU Business Schoolbr/br/is a top-ranked, professionally accredited institution with a global network. We offer a variety of programmes (foundation, bachelor's and master's) in an environment that brings together academic excellence and real-world business practice.br/br/We are looking for abr/br/CRM Email Marketing Managerbr/br/to lead our customer engagement efforts. From spearheading a criticalbr/br/CRM migrationbr/br/to building sophisticated automated workflows, you will drive retention and lifetime value (LTV) through personalized, data-led storytelling.br/br/Strategic CRM Leadership Migrationbr/br/Project manage and execute our CRM migration, ensuring a seamless transition and optimized setup. Evolve the global CRM strategy to boost engagement and conversion rates. Database Management:br/br/Email Marketing Technical Executionbr/br/Campaign Deployment:br/br/Manage everything from weekly newsletters to complex automated flows. Direct copywriting, layout, and design with rigorous Quality Assurance (QA). Continuous A/B testing of subject lines, CTAs, and send times. Manage data hygiene, integrations (APIs/Webhooks), and high-converting landing pages.br/br/Data-Driven Insights:br/br/Actionable Reporting:br/br/Usebr/br/GA, Power BI, and CRM native analyticsbr/br/to drive strategy. Experience:br/br/3+ years of proven success in CRM or Email Marketing. CRM Expertise:br/br/High proficiency with Microsoft Dynamics (Core requirement).br/br/Experience with HubSpot, Salesforce, or Klaviyo is a plus. Analytical Stack:br/br/Comfort navigating Google Analytics, Power BI, and native CRM reporting. Bachelor’s degree in Marketing, Business, or Communications. Languages:br/br/Full professional command ofbr/br/Englishbr/br/(Excellent copywriting is a must).br/br/Technical knowledge ofbr/br/HTML/CSSbr/br/for email customization. Familiarity with personalization engines and advanced A/B testing tools.br/br/Permanent Contract. ~1 day per week home office. ~ Short days on Fridays and during Summer. ~ International Environment: Work with a global team in the heart of Barcelona. ~ Send yourbr/br/CV in Englishbr/br/and a brief note telling us what drives you.

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