We are the largest chain of orthodontic clinics with fully digital processes in Europe. We have revolutionized the invisible orthodontic sector with a top team of professionals dedicated to making people smile, utilizing the latest technology for diagnosis, treatment, and follow-up.
Ads Creative Strategist (Online / Offline)
Job Overview
We are seeking a highly creative and data-driven UGC Script & Concept Master to revolutionize our Meta advertising strategy. This role is key in creating compelling, authentic, and high-converting user-generated content (UGC) that resonates with our target audience and enhances conversion rates. You will craft engaging narratives, innovative concepts, and persuasive scripts that turn customer experiences into powerful advertising assets.
What You’ll Do
1. Conceptualization & Ideation:
* Develop innovative UGC concepts aligned with brand messaging and campaign goals.
* Generate fresh, engaging, and shareable content ideas for Meta platforms (Facebook, Instagram).
* Stay updated on social media, advertising, and UGC trends to identify new opportunities.
1. Scriptwriting & Storytelling:
* Create persuasive scripts that highlight product benefits and drive conversions.
* Ensure scripts are authentic, relatable, and tailored to target audiences.
* Develop variations for A/B testing to optimize performance.
* Maintain brand voice and tone while keeping a natural, user-generated feel.
2. UGC Production Guidance:
* Provide clear directions to UGC creators, ensuring understanding of creative vision and script needs.
* Develop detailed shot lists and creative briefs for content production.
* Collaborate with UGC creators to refine content and meet quality standards.
* Offer feedback to improve content quality and creator performance.
* Work with our Traffic Manager to optimize content based on performance.
* Coordinate with marketing, creative, and media teams to align campaign strategies.
* Communicate effectively with UGC creators, providing clear guidance and feedback.
* Present campaign performance reports and insights to stakeholders.
* Stay informed on Meta's advertising policies and guidelines.
Qualifications:
* Exceptional verbal and written communication skills in Spanish and English.
* Proven experience creating high-performing UGC content for Meta advertising.
* Strong scriptwriting and storytelling abilities.
* Deep understanding of social media trends and user behavior.
* Ability to analyze data and leverage insights for campaign optimization.
* Excellent collaboration and communication skills.
* Creative thinking and problem-solving skills.
* Experience with A/B testing.
* Knowledge of advertising metrics and KPIs.
* Ability to thrive in a fast-paced environment.
* Video editing and production skills are a plus.
* Portfolio showcasing successful UGC campaigns.
Join us and play a key role in shaping our brand's future. If you fit this description, we look forward to hearing from you!
At Impress, diversity fuels our success. We encourage applicants from all backgrounds to apply and help us shape smiles worldwide.
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