We power people's progress.At Preply, we're all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled — and it's creating real impact.
We've just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries — and we're only getting started. As a category-defining company, we're shaping what the future of learning looks like at global scale.
Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day.
Meet the teamAt Preply, we're growing a talented data team to empower top‐notch decision‐making across our organization. Our team collaborates closely with various other chapters — including product, business, and platform — leveraging analysis, experimentation, causal inference, and machine learning.
You'll be embedded in cross‐functional teams, partnering with our MarTech Product Manager, Marketeers, Tech Leads, and the Data Strategy team. Check out our Tech Radar to see the tools and technologies we love using at Preply!
What you'll be doing
Collaborate with performance marketing teams in coming up with data solutions to support the optimization of marketing campaigns, budgets and results
Use recommendation systems and clustering to uncover the most effective combinations of search terms, keywords, ad copies, and landing pages that maximize effectiveness of our paid search channel
Scale new channels and improve targeting and bidding strategies by using regression models to assign predictive weights to funnel events
Lead the rollout of LTV models and use early insights to guide marketing investments, product decisions, and uncover high‐leverage opportunities across the business — including CRM, Customer Support, Refer‐a‐Friend, and more — while proactively sharing learnings to inform cross‐functional strategy and prioritization
Design and analyze A/B tests to measure marketing effectiveness, applying advanced methods like causal inference to quantify incremental ROI
Work closely with the Data Engineering team in the creation of scalable data pipelines while guaranteeing an optimal evolution of our ETL processes, as well on the adoption of new tools and frameworks
Contribute to cross‐company initiatives in alignment with our data organization's vision
Support proactively the application of predictive models in performance marketing channels
What you need to succeed
Extensive experience as a Data Scientist working with performance marketing teams in a B2C environment, delivering business insights and building data products
Knowledge of bidding, incrementality, and attribution
Skilled in developing and deploying machine learning models
Experience with experimentation (design and evaluation of A/B tests)
Experience working in Marketplaces and/or digital businesses environments, in the context of performance marketing
Strong coding skills in SQL and Python
Creative mindset and proactive attitude towards the creation and evaluation of new solutions
Strong curiosity, problem solving and problem finding skills
Advanced written and verbal communication skills in English
Nice to have
Previous experience with causal inference techniques (e.g. geo‐lift testing, causal impact, synthetic control, difference in differences, etc.)
Previous experience with Databricks, Snowflake, Looker
Previous experience with Apache Spark
Knowledge of data orchestration tools (e.g. dbt and Airflow)
Why you'll love it at Preply
An open, collaborative, dynamic and diverse culture
A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self‐development
A competitive financial package with equity, leave allowance and health insurance
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass‐partnered wellness and gym centers throughout Spain to promote and support well‐being and physical health
The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!)
Diversity, Equity, and InclusionPreply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‐Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
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