Campaign Activation Manager
About Us
Village Entertainment is a leading Australian entertainment company, proudly Australian-owned and home to the iconic Village Cinemas. Our head-office is located in the vibrant South Yarra, where our passionate and creative team brings energy and innovation to everything we do. The people at Village Entertainment are what makes it an exciting, fun place to work, together we have one goal: create memorable moments for every guest, every time.
Full-time | Melbourne
Are you a strategic, analytical and creative marketing professional looking to grow your career in a dynamic and supportive environment? We’re looking for a Campaign Activation Manager who is passionate about delivering exceptional service, ensure' s smooth execution of impactful campaign activations and drives innovation through data-led marketing decisions.
About the Role
As our Campaign Activations Manager, you will lead the development and execution of Village Entertainment’s brand strategy and activation roadmap, turning high‑level brand direction into impactful, insight‑driven campaigns, events and partnership activations that grow admissions, revenue, and long‑term brand equity. Working closely with senior marketing leaders and cross‑functional teams, the position acts as the bridge between strategy and in‑cinema execution.
What You’ll Be Doing
Lead the development and execution of Village Entertainment’s brand and activation roadmap, translating brand strategy into high-impact, commercially effective campaigns.
Ensure brand consistency and strategic cohesion across all touchpoints, from major film releases to owned brand initiatives.
Drive elevated, brand events offering across key formats) that support brand positioning and commercial return.
Support the rollout of major film moments where experiential, partner-led or over-and-above activations are involved.
Lead post-campaign performance reviews, translating insights into actio