CRM Automation Specialist - Barcelona (Hybrid;
2 days/week in the office)
Department: Marketing
Employment Type: Full Time
Location: Barcelona
Reporting To: Neus Giménez
Compensation: €30,000 - €36,000 / year
Description
Are you driven by data, automation, and crafting personalized user journeys that scale? Join us at AirHelp, a tech-driven, world’s world-leading air passenger rights company, and help us turn insights into impact for millions of travelers.
As our CRM Automation Specialist, you’ll play a key role in building and optimizing high-performing lifecycle campaigns across email, push, and in-app. You’ll work at the intersection of data, tools, and customer experience, turning smart segmentation into real engagement and growth.
This role is hybrid (1-2 days/week in the office ) and open in Barcelona.
What you’ll drive:
* Own CRM audience segmentation and automation logic across using Bloomreach platform.
* Execute high-impact lifecycle and growth campaigns - briefs, content requests, QA, execution - across multiple markets and languages.
* Monitor and optimize key campaign metrics : open rates, CTRs, conversions, retention, and ROI.
* Build and refine workflow rules, data validation, and approval flows to support scalable CRM operations.
* Support stakeholders across the company with CRM targeting, campaign delivery, and performance insights.
* Diagnose and resolve campaign issues with speed and precision.
What you'll deliver in first 12 months:
* Optimize key automated workflows (onboarding, reactivation, upsell, win-back), leading to a 15–20% lift in engagement or conversion rates.
* Launch and analyze A/B tests across at least 3 core campaigns, unlocking learnings that directly inform audience strategy and messaging.
* Build a scalable audience segmentation framework used by multiple teams, increasing CRM targeting efficiency by 20%.
* Create new reporting dashboards that help Marketing to make faster, more informed decisions.
* Become proficient in the marketing automation platform and effectively diagnose and resolve technical issues related to campaigns, workflows, and integrations.
What sets you apart:
* 2-3 years of hands-on experience with modern CRM or messaging automation platforms (e.G., Bloomreach, Iterable, HubSpot, SFMC).
* Strong knowledge of segmentation, A/B testing, and campaign optimization.
* Comfort working with KPIs, CRM data structures, and GDPR requirements..
* Sharp organization skills and very detail-oriented - you get things done fast without dropping the ball.
* Clear communicator who thrives in cross-functional, international teams.
* Fluent in English.
* Working knowledge of SQL and HTML for targeting and templates.
Why AirHelp?
* Career progression: A personalized growth path and access to internal and external learning, language classes, and access to mental well-being support (Mindgram).
* Flexible benefits: healthcare, gym, childcare, education, transport, and more.
* Culture of Autonomy : No micromanagement, no politics. Just builders building.
* Global Workstyle : Work from anywhere for up to 2 weeks/year, travel allowance, and free access to AirHelp services - because we know the best ideas come from seeing the world.
* Culture That Cares : Team events, supportive peers, and a mission you can feel proud of.
#J-18808-Ljbffr