Go-to-Market Manager
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Role Summary
Majorica is entering an exciting new chapter of brand transformation, product elevation and international growth. As we strengthen our position as a premium jewellery brand and prepare for the launch of our Fine Jewellery collection, we are seeking a Go-to-Market Manager to lead the successful go-to-market strategy and execution of our collections.
Sitting at the intersection of Product, Marketing and Commercial, this role will be responsible for translating product strategy into compelling consumer propositions, launch plans and activation programmes that drive both brand desirability and commercial performance.
The Go-to-Market Manager will own the end-to-end launch process for new collections, ensuring flawless execution across all consumer touchpoints. Acting as a key cross-functional connector, this role will align Product, Marketing, Retail, E-commerce and Commercial teams around a shared vision, clear timelines and launch objectives.
The role will also play a critical part in shaping future collections by identifying consumer needs, market opportunities and competitive insights, ensuring Majorica's product offering remains relevant, differentiated and commercially successful.
The ideal candidate combines strategic thinking with strong project management capabilities, excellent storytelling skills and a passion for product, fashion, jewellery, luxury and consumer behaviour.
Key Responsibilities
Collection Strategy & Positioning
* Define the positioning, role and commercial objectives of each new collection within the Majorica portfolio.
* Identify target consumer segments, priority markets, competitive benchmarks and key differentiators for each launch.
* Develop compelling collection narratives, product stories and key consumer messages that reinforce Majorica's brand positioning.
* Translate product innovation, craftsmanship and design features into meaningful consumer benefits and purchase drivers.
* Ensure internal teams have a clear understanding of collection objectives, hierarchy and strategic role within the assortment.
* Identify product opportunities and assortment gaps through market analysis, consumer insights and commercial performance reviews.
Go-to-Market & Launch Management
* Lead the end-to-end go-to-market planning process for all collection launches and product initiatives.
* Develop launch strategies, activation plans and critical paths to ensure successful market introduction.
* Coordinate launch readiness across Marketing, Retail, E-commerce, Wholesale, Customer Experience and Operations teams.
* Ensure consistency of execution across all channels, markets and consumer touchpoints.
* Manage timelines, dependencies and stakeholder alignment to deliver launches on time and to the highest standard.
* Orchestrate 360° launch activations, partnering with internal teams and external agencies to maximise impact.
Product Communication & Enablement
* Create launch toolkits, collection presentations and communication materials to support marketing and commercial activation.
* Develop product briefs and launch guidelines for Creative, PR, Media, CRM, Retail and Commercial teams.
* Ensure consistency between product strategy, brand positioning and consumer communication.
* Equip Retail, Wholesale, Customer Service and E-commerce teams with the knowledge and tools required to effectively sell and communicate new collections.
* Collaborate with the wider Marketing team to develop collection naming, messaging and storytelling frameworks.
Performance Analysis & Commercial Insights
* Monitor launch performance against forecast, objectives and KPIs.
* Analyse collection and SKU-level sales performance to identify opportunities and risks.
* Evaluate campaign effectiveness across awareness, engagement, traffic, conversion and sales metrics.
* Develop post-launch reviews and actionable recommendations to optimise future launches and investment decisions.
* Partner with Commercial and Merchandising teams to support product prioritisation and assortment decisions.
Market Intelligence & Consumer Insights
* Monitor competitor launches, assortment evolution, pricing strategies and communication approaches.
* Track trends across jewellery, luxury, fashion and premium lifestyle sectors.
* Gather and analyse consumer insights through market research, social listening, retail feedback and performance data.
* Translate insights into actionable recommendations for Product, Marketing and Commercial teams.
* Support the development of future collections by identifying emerging opportunities and unmet consumer needs.
Candidate Profile
* Bachelor's degree in Marketing, Business, Fashion Management or a related field.
* 5+ years' experience in Product Marketing, Category Management, Brand Management or Go-to-Market roles.
* Experience within jewellery, luxury, fashion, beauty, accessories or premium consumer brands is highly desirable.
* Proven experience managing product launches across multiple channels and international markets.
* Strong understanding of product positioning, brand strategy and consumer marketing.
* Excellent project management and stakeholder management skills.
* Strong analytical capabilities with the ability to turn data and insights into commercial recommendations.
* Outstanding communication, storytelling and presentation skills.
* Entrepreneurial mindset, highly organised and comfortable operating in a fast-paced environment.
* Passion for product, craftsmanship, design and consumer behaviour.
Languages
* Fluent English (written and spoken).
* Fluent Spanish (written and spoken). xpzdshu
* Additional languages are a plus.