THE POSITION
The Account Manager - Programmatic is at the forefront of Zeta’s strategic client/ agency partnerships. In this fast-paced environment, you will ensure book of Zeta clients is meeting their campaign performance goals and work in tandem with the Account Director to drive account growth in highly targeted digital advertising programs.
This position is open in Madrid, working with the local Spanish team made up of top experienced sales profiles (+15y Exp) as well as work closely with the French EMEA HQ team, responsible for the campaign delivery.
RESPONSIBILITIES
1. Rapidly acquire a thorough understanding of Zeta’s offerings, reporting analysis, competitive advantages, resources and processes and articulate them to customers as well as new client customers
2. Grow existing accounts – targeting top digital ad spenders to drive incremental and renewal opportunities
3. Team work: Coordinate and manage campaign executions, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign documentation
4. Conceptualize and manage project timelines, coordinating with internal teams to meet client goals
5. Prepare post-campaign analysis reports for clients
6. Serve as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
7. Lead weekly client status meetings and develop client-facing documentation to track deliverables
8. Liaise with internal teams, maintaining clear documentation to track deliverables
9. Monitor internal and third party reporting for pacing, performance and discrepancy purposes
10. Work closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations
11. Share expertise and advise clients on new campaign strategies to generate continued results
12. Partner with the Zeta Analytics team to prepare post-campaign analysis reports for clients
13. Manage new and existing client campaigns to successfully meet and exceed client performance expectations and maintain strong relationships with agencies & advertisers to ensure long-term success
CHARACTERISTICS WE’RE LOOKING FOR
14. Deep understanding of at least one DSP (DV360, xandr, TTD etc) or more
15. Experience on supply path, attribution model,
16. Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process
17. Comprehensive experience with MS Office
18. Highly detail-orientated with ability to handle and prioritize many projects at the same time
19. Intelligent, outgoing individual with interpersonal skills and work ethic
20. Passion for digital media & online advertising industry
21. Strong analytic skills, including high level of comfort with Excel
22. Excellent business writing, training, communication, organizational and presentation skills
23. Ability to work independently, while being open to direction and guidance
THE CANDIDATE
24. 2+ years' experience in online advertising within the Account Management or similar function (i.e. Media Planning experience)
25. Bachelors Degree (licentiatura) minimum
26. Language: Spanish Native, English fluent (an additional language is a plus)
27. Willingness and ability to travel (some minimum travel may be required)
THE EMPLOYER
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth. More than 100 employees and 120 client accounts in UK & Europe.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
DIVERSITY, EQUITY AND INCLUSION AT ZETA
We are committed to building diverse teams with different identities, backgrounds and perspectives.
We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.