Strategic Marketing Manager – HealthcareLocation: Gent, Barcelona
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Siga leyendo para comprender completamente lo que este trabajo requiere en cuanto a habilidades y experiencia. Si su perfil encaja, presente su candidatura.
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Department: Sales & Marketing
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Full-time or Part-time: Full-Time
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Job Type: Employee
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Shift: Remote
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Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world.
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At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. More than 10,000 consumers worldwide encounter our products every second and rely on us for safe access to food, medicine and other goods. We value their trust by making safety our guiding principle. It’s our core value and integral to how we do business.
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Beyond this core principle, our shared values and behaviors unite us as we work together to elevate customers, shape lives and protect the future. We champion our customers and help them succeed. We play to win – adapting quickly in an everchanging world – and make smart choices to safeguard our business, our communities and the people we serve for generations to come.
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And we invest in our world‑class team, empowering our colleagues to unpack their potential, because we believe when our people grow, so does our business.
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About The RoleThe Strategic Marketing Manager – Healthcare plays a pivotal role in shaping the long‑term direction of Amcor’s Healthcare business across both the Medical and Pharmaceutical segments in EMEA.
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This is a highly analytical, insight‑driven role designed for someone who enjoys solving complex problems, working with imperfect data, and translating market intelligence into clear strategic direction. You will act as a strategic thought partner to Sales, Product Management, and the Leadership Team, enabling informed commercial and portfolio decisions.
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While this role is firmly strategic, it also requires a hands‑on mindset within a small, high‑impact marketing team, working closely with MarComms & Events on execution when needed.
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Key ResponsibilitiesMarket Intelligence &
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• Business Insight
- Lead comprehensive market assessments across Medical and Pharma segments, including market size, growth dynamics, competitive intensity, and emerging trends.
- Develop deep understanding of customer needs, unmet demands, and future expectations.
- Monitor competitors’ strategies, offerings, and market moves in collaboration with Sales and technical teams.
- Deliver regular, high‑quality market and competitive insight updates to key stakeholders.
- Translate analysis into clear recommendations and strategic actions.
Segmentation &
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• Strategic Planning
- Define and refine segment strategies, identifying high‑potential customer, application, and product opportunities.
- Build hypothesis‑driven strategic scenarios and business cases to support long‑term planning.
- Support prioritisation and resource allocation decisions through data‑led segmentation.
Portfolio &
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• Value Proposition Strategy
- Support Product Management with portfolio performance insights and identification of gaps or future growth drivers.
- Contribute to the development of segment‑specific value propositions and messaging frameworks.
- Recommend portfolio evolution and innovation opportunities aligned with market needs and competitive dynamics.
Cross‑Functional Partnership
- Act as a strategic and analytical partner to Sales, Product Management, and the Healthcare Leadership Team.
- Support tactical execution when required (e.g. campaign analysis, storyline development, executive presentations).
- Collaborate across cultures, geographies, and functions within a highly matrixed organisation.
Strategic Storytelling &
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• Communication
- Build concise, compelling PowerPoint presentations for senior leadership.
- Turn complex data and analysis into clear narratives, insights, and decisions.
- Influence alignment and decision‑making through structured, fact‑based storytelling.
Scope &
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• Impact
- Strategic responsibility across Medical and Pharma healthcare segments.
- Individual contributor role within a small, agile marketing team.
- Influence on portfolio direction, customer value propositions, and long‑term growth strategy.
- EMEA scope, supporting adaptable packaging solutions across Europe, the Middle East, and Africa.
Key Challenges
- Converting complex, fragmented data into actionable strategic insight.
- Navigating diverse regulatory, competitive, and commercial environments across healthcare segments.
- Balanci