Customer marketing manager

Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted and fees will not be paid for unsolicited CVs.

• Implement the BTL strategy for the Channel, working cross‑functionally to deliver execution aligned to brand strategy.
• Put the shopper/guest at the heart of decision making, using insights and tools to deliver flawless execution along the path to purchase.
• Deliver greater consistency in BTL, with 70% of execution coming from Channel Marketing toolkits from F26.
• Identify gaps and adapt toolkits while executing in line with brand and shopper strategy.
• Serve as the Customer Marketing lead for a defined set of priority brands, discussing BTL & ATL choices in partnership with Consumer Marketing.
• Contribute to the IAP cycle, bringing a shopper/guest, customer, and brand perspective to the BTL discussion and working cross‑functionally to deliver.
• Maximise ROI from A&P, setting clear objectives for all investment decisions and evaluating them in a timely manner, including GTN spend.
• Manage A&P budgets on an ongoing basis, including phasing and invoice/PO processes.
• Collaborate closely with Activations Managers to ensure perfect execution in key cities and hotspots.

• Acts as a key contact for customers while balancing internal and external priorities.
• Engages and motivates others, driving joint ownership between functions.
• Is action‑oriented, voices opinions, and drives the agenda forward while being a collaborative team player.
• Maintains high energy, multitasks multiple projects and empowers others.
• Is a self‑starter, works well under pressure, and deals with ambiguity.
• Possesses an entrepreneurial style, influencing internally and coordinating commercial priorities.
• Prioritises tasks and makes bold choices.
• Has advanced presentation skills.
• Fluent in English and Spanish (essential).

• Minimum 3 years experience within Marketing or Commercial, preferably in a Premium/FMCG background.
• Exposure to WIKC/Hotspots through Commercial or Customer/Brand Marketing preferred.
• Knowledge of the channel achieved by working directly with key customers in a Marketing or Commercial capacity.
• Proven track record in positive stakeholder management.
• Experience delivering shopper marketing activation or events preferred.
• Experience working for a BTL/Creative agency beneficial but not essential.
• Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively.

• Belonging: Creates a culture of belonging where people feel appreciated.
• Self‑Awareness: Reflective and understands own strengths, weaknesses, and impact on others.
• People Agility: Understands and relates to people, navigating tough situations to multiply collective performance.
• Results Agility: Consistently delivers results in first‑time situations by inspiring teams and building confidence.
• Mental Agility: Thinks critically to penetrate complex problems, expands possibilities, and brings creativity to challenges.
• Change Agility: Curious, experiments, and handles change effectively, learning from experience.

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability across the globe. We promote a fair working environment and do not tolerate discrimination on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, or any other legally protected aspect.

U.S. applicants have rights under Federal Employment Laws.

At Bacardi, we provide a comprehensive Total Rewards package that includes pay for performance, incentives linked to company and individual performance, and much more.

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day)
• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

The benefits and perks may vary depending on employment type, location, and are subject to change. Some benefits may require employee contribution or be fully/partially subsidised. Incentive plans are linked to the nature of employment and can vary by region, market, function, or brand.