Overview We are on the search for an enthusiastic SEM Specialist to join our team, delivering excellent service to our clients and capable of defining the future of paid search at our organization.
Will be responsible for ensuring that search engine campaigns (Google, Bing) and all its different formats (text, Performance Max, Demand Gen, App Campaigns, YouTube formats, etc.) show relevant, optimized results in line with the client's briefing and needs.
Responsibilities PLANNING Study of relevant keywords for the product and / or service in question.
Estimation of the investment related to the related keywords for the defined period.
Planning based on the defined campaign period and in relation to the objectives set, including impressions, traffic to the site, sales and costs (incl. technology and fee).
ACTIVATION Creation of the associated Google Ads account, linking to the correct billing profile and inclusion of the budget for the campaign period.
Creation of the content approved by the client, using Google Editor.
Configuration of the account with the parameters associated with the briefing (location, language, daily budget per campaign, ad scheduling, tracking, URL parameters, etc.).
Creation and synchronization of the account with the corresponding bid measurement and optimization tool, if applicable (SA360, Marin, AMO, Kenshoo, etc.).
Full account activation.
MONITORING Control of budget consumption to adjust to the approved plan and monitoring of the evolution of the main KPIs (impressions, clicks, position, CPC and cost).
Control of the tracking of conversions in the corresponding tool, to guarantee the correct measurement of the campaign.
Preparation of tracking reports, in the agreed format and periodicity, being responsible for the delivery of correct data and contrasted with the appropriate sources.
Qualitative analysis of the data and provision of comments and proposals for improvement where appropriate.
Continuous analysis of the possibilities for growth and optimization of the account.
Review and update of copies when necessary and according to changes requested by the client.
Review and update of URLs when necessary and according to the changes requested by the client, and periodically to avoid errors in the redirection of traffic to the site and invalid clicks.
OPTIMIZATION Activation of the necessary changes to achieve the set objectives and to improve the set KPIs.
Review and activation of additional content necessary for the growth of the account.
Updating the content of the account according to the client's new products and / or services.
Development and presentation to the client of optimization proposals based on new features, improvements, growth possibilities, cost improvements, etc.
Implementation of necessary changes and adjustments in the associated technology to improve results and optimise costs, always based on the established KPIs.
Qualifications Bachelor's degree in marketing, Advertising, Economics or related field or have previous experience (+2 year)
Cross-platform DSP knowledge, especially in DV360
Knowledge of ad servers: DCM
Technical Skills: Advanced Excel skills and familiarity with tracking implementation (pixels, tags, GA4).
Experience in activating analytical segments
Desired Qualities Language: Advanced level of English will be assessed at interview by The Talent Team.
Video experience (YouTube and deals), display, audio CTV
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