UEX.US is a fast-growing crypto exchange with fiat on/off ramps, savings products, loans, and multi-asset trading. We are expanding aggressively in the United States and international markets, and we need a performance-driven specialist to scale paid acquisition and organic inbound traffic.
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Role Overview
We are looking for a
SEO & Ads Specialist
who can manage performance ads, improve organic discoverability, optimize landing pages, and run data-driven experiments across paid and organic channels. This role works directly with the
Marketing Team Lead, as well as our
Content, Design, and Tech teams
to execute campaigns that drive verified signups, deposits, trading volume, and ROI-positive traffic.
Key Responsibilities
Paid Acquisition & PPC
Plan and manage paid advertising campaigns across Google, Meta (FB/IG), TikTok, Twitter/X, Reddit, and other relevant networks
Define targeting, bidding strategies, audiences, funnels, and remarketing flows
Manage ad budgets and optimize for CPA, ROAS, and CAC targets
Monitor performance and continuously adjust creatives, audiences, and landing pages
Implement retargeting and conversion tracking (Pixels, GTM, UTM, API, etc.)
SEO & Organic Growth
Conduct keyword research and develop content topics/maps relevant to crypto, trading, savings, and fintech
Optimize website and landing pages for SEO (technical + on-page + off-page)
Conduct site audits and fix issues related to indexing, performance, structure, metadata, schema, etc.
Build and manage backlink strategies (influencers, directories, crypto media, PR)
Track SEO performance and organic user acquisition
Analytics & Reporting
Set up conversion tracking and attribution models
Monitor key performance metrics and provide weekly/monthly reports
Analyze funnels, user behavior, and conversion flows
Recommend improvements to increase conversion rate and LTV
Key Channels You May Work With
Ads:
Google Search/Display, Meta, TikTok, Twitter/X, Reddit, Brave, Crypto Media Networks
SEO:
Google Search, YouTube Search, Crypto Directories, Review Platforms
Tools:
Google Analytics, Search Console, Tag Manager, UTM tracking, Semrush/Ahrefs, etc.
Required Skills
Proven experience managing PPC campaigns with measurable ROI
Strong SEO knowledge (technical + on-page + off-page)
Experience with conversion tracking (GTM, pixel-based tracking, UTM, API)
Experience with Google Analytics 4 (GA4) and attribution modeling
Understanding of landing page optimization and CRO principles
Data-driven mindset with strong reporting and analysis skills
Strong English communication
Preferred Experience
Experience in crypto, fintech, DeFi or trading platforms
Experience with direct-response campaigns
Familiar with compliance-sensitive paid environments (financial ads)
Familiar with crypto ad networks xpzdshu (Coinzilla, Cointraffic, CoinMarketCap ads)
Experience building automated funnels and remarketing flows
Tools You Likely Use
(Not mandatory, but beneficial)
SEO:
Ahrefs, Semrush, Screaming Frog, SurferSEO
Analytics:
GA4, Search Console, Tag Manager, Looker Studio
Ads:
Google Ads, Meta Ads Manager, TikTok Ads, Twitter Ads, Reddit Ads
CRO:
Hotjar, Clarity, A/B testing tools
Reporting:
Looker, Sheets, Data Studio
Performance Indicators
Success is measured by:
CPA / CAC on paid channels
ROAS and funnel efficiency
Organic traffic growth
Keyword rankings for strategic terms
Conversion rate (signup → KYC → deposit → trade)
Landing page performance
Cost efficiency and data-backed optimization
Compensation
$2,000–$3,500 per month
depending on experience and performance
Performance-based bonuses tied to KPIs
Growth opportunities into paid acquisition lead role
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