P Our client is a technology-driven company that develops advanced solutions for surface treatment, application systems, and industrial components, primarily serving the automotive and manufacturing sectors. The company operates exclusively through a network of specialized distributors and is undergoing a strategic evolution to move beyond price competition, strengthening its value proposition through technical expertise, service integration, and customer experience. /p pb Mission /b /pp The Sales Manager will lead the company’s commercial growth strategy by strengthening its distributor network and introducing a value-based commercial model. This includes identifying new market opportunities, supporting partners in building technical-commercial capabilities, and aligning internal functions to reinforce a consistent, high-impact go-to-market strategy. /p p This is a hybrid strategic and operational role: the position requires both high-level planning and direct involvement in the field, working closely with distributors, marketing, product, and service teams to activate growth and reinforce the company’s positioning as a value-driven partner. /p pb Responsibilities /b /ppb Channel Development Strategic Growth /b /pulli Identify new market opportunities and strategic applications for the company’s product and service offering. /lili Expand and strengthen the distributor network in priority markets or segments. /lili Build joint business development plans with key partners, aligned with long-term commercial objectives. /li /ul pb Value-Based Commercial Execution /b /pulli Support distributors in transitioning from price-based selling to a value-driven approach focused on performance, reliability, and service. /lili Lead or co-lead strategic end-client engagements in collaboration with distribution partners. /lili Contribute to the design of bundled offerings that integrate products, services, and technical support. /li /ul pb Sales Enablement Partner Support /b /pulli Provide tools, content, and structured methodologies to improve the commercial effectiveness of the distributor network. /lili Train and coach partners on product value articulation, objection handling, and solution selling. /lili Monitor performance and support partners in achieving shared business goals. /li /ul pb Marketing CX Alignment /b /pulli Work closely with marketing to align messaging, campaigns, and go-to-market tools with the distributor channel’s needs. /lili Ensure the overall customer journey—managed via distributors—reflects the company’s positioning and service promise. /lili Gather market feedback to refine targeting strategies and enhance customer relevance. /li /ul pb Cross-Functional Leadership /b /pulli Collaborate with product, service, and operations teams to align commercial initiatives with technical and operational capabilities. /lili Contribute to sales forecasting, budget planning, and strategic reviews. /lili Promote cross-departmental integration around commercial priorities and market needs. /li /ul pb Required Qualifications /b /pulli Minimum 8 years of experience in business development, strategic sales, or commercial leadership roles in industrial or B2B technical environments. /lili Proven experience managing or developing distributor channels and indirect sales models. /lili Strong ability to lead commercial transformation based on value creation and service differentiation. /lili Excellent negotiation, coaching, and partnership development skills. /lili Comfortable working cross-functionally and influencing internal and external stakeholders. /lili Fluent in English. /li /ul pb Preferred Experience /b /pulli Background in technical sales through distributors, integrators, or VARs. /lili Experience designing channel enablement strategies and value-selling content. /lili Familiarity with CRM tools and collaborative sales/marketing platforms. /li /ul