Product marketing manager

Job Title: Product Marketing Manager | Heat Pumps & Covers


About Us

Our Company

We are a multinational group with extensive experience in developing innovative products and services for the residential and commercial pool market worldwide. Currently, we operate in over 47 countries through our own subsidiaries, with more than 135 commercial offices and over 35 production centers worldwide, supported by strategically distributed logistics platforms.


Job Summary

We are seeking a strategic, results-driven Product Marketing Manager to boost awareness, demand, and adoption of our Heat Pumps & Pool Covers.


Responsibilities:

* Understand regional customer requirements and industry trends
* Define product strategy including branding, pricing, and channels, and create competitive positioning and messaging
* Plan and execute go-to-market strategies for product launches and current products, working with local teams to ensure success and aligning pricing with market demands and margin goals
* Analyze competitors' product specifications to inform the global product management team and ensure a correct regional roadmap
* Plan and execute integrated marketing campaigns to generate awareness and demand, develop content and marketing assets, and work with digital marketing
* Develop sales enablement materials like presentations, battle cards, product guides, and training sessions


Requirements:

* Bachelor's degree in Marketing, Business, or related field (MBA is a plus)
* 5+ years experience in product marketing, preferably in home appliances & consumer electronics
* Strong understanding of GTM strategies, customer segmentation, and competitive positioning
* Experience with sales enablement, marketing campaigns, and demand generation
* Analytical skills to interpret market data and insights
* Excellent communication skills in English and Spanish
* Proven ability to work cross-functionally with Product, Sales, and Marketing teams
* Experience launching products in multiple regions is a plus


About Us

At Fluidra, we prioritize both professional and personal development, aiming to create the perfect Pool and Wellness experience responsibly.


What We Offer:

* A collaborative, multidisciplinary team environment
* A stable project with influence on business strategy
* Flexible contract and compensation options, including tax-exempt benefits
* Flexible hours, with shortened workdays on Fridays and in August
* Hybrid work model: office and remote work
* Offices in Sant Cugat del Vallès, accessible by public transport
* Discounts on products and services
* Growth and professional development opportunities, including training and online courses