PPosition is based in Spain. /ppbr/ppstrongUnited Imaging Healthcare (UIH) /strongis a leading global medical device developer and supplier with a diversified portfolio of advanced medical products, digital healthcare solutions, and intelligent solutions that cover the entire process of imaging diagnosis and treatment. Join our innovative team with the mission of developing and supplying advanced technologies and improving patient care worldwide. As part of our global team, you will have the opportunity to collaborate with talented and dedicated colleagues while developing and expanding your career. /ppbr/ppstrongMain Responsibilities: /strong /ppAs General Manager for Iberia Region, you are responsible for building and scaling United Imaging’s presence in the market through disciplined execution, compliant operations, and strong leadership. The role requires: /pollistrongPL Investment Discipline: /strong Own full country PL responsibility, driving sustainable growth, margin integrity, and disciplined capital allocation while ensuring sound financial governance. /lilistrongCountry Strategy Portfolio Leadership: /strong Define and execute the region growth strategy across Radiology, Cardiology, Oncology, and AI, aligning portfolio priorities with market opportunity and clinical relevance. /lilistrongGovernance Compliance (VBER + MDR + Tender Law): /strong Ensure full adherence to EU regulatory frameworks, including VBER and MDR, as well as country-specific regulations in Spain and Portugal. Operate the hybrid Go-to-Market model in a compliant manner. /lilistrongPeople Leadership Talent Engine: /strong Build and lead a high-performing team by attracting top industry talent, developing successors, and fostering a culture of accountability, learning, and execution excellence. Drive the team to deliver exceptional business results while shaping the organization for sustainable growth. /lilistrongCustomer Partner Leadership: /strong Serve as the senior interface for key accounts, ministries, and strategic partners and building long-term trust and driving value-based collaborations that position United Imaging as a preferred partner. /lilistrongChannel Commercial Execution: /strong Operate the hybrid Go-to-Market model, enabling channel partners performance, and direct sales build-out, ensuring fair, compliant, and effective collaboration across both channels. /lilistrongForecasting Performance Rigor: /strong Establish a data-driven operating rhythm with precise forecasting, measurable KPIs, and clear accountability to deliver consistent, predictable results. /lilistrongReputation, Advocacy External Influence: /strong Represent United Imaging with credibility and integrity, strengthening our license to operate through proactive engagement with regulators, industry bodies, and media, and countering market barriers through evidence-based advocacy. /lilistrongCross-Functional International Collaboration: /strong Collaborate closely with other European departments, including BU teams in Europe and China, to ensure alignment and execution of overarching European strategic objectives. Facilitate knowledge sharing, best practices, and coordinated efforts across regions to achieve business goals efficiently and consistently. /li /olpbr/ppstrongWhat We Expect: /strong /pulli15+ years of progressive leadership experience in medical imaging or broader healthcare technology, with at least 8–10 years in commercial management roles. /liliProven track record in PL ownership, business scaling, and multi-modality commercial leadership (MRI, CT, PET/CT, X-Ray, Ultrasound, and AI-enabled workflow solutions). /liliExtensive European market experience with deep understanding of public procurement, reimbursement, regional healthcare dynamics, and country-level regulatory environments. /liliDeep knowledge of the Iberian market, with proven success specifically in Spain and Portugal, including strong relationships with local KOLs, experience in local tenders, and solid understanding of local healthcare regulations. /liliStrong background in selling complex imaging solutions into health systems, private groups, ministries, and academic centers; experience with high-value tendering is essential. /liliKnowledge of AI, software, and digital workflow solutions is highly advantageous, reflecting the shift from hardware-led sales to clinically integrated solutions. /liliCredible and confident senior executive presence, capable of representing the company to ministries, regulators, industry bodies, and the medical community. /liliProven ability to attract, develop, and retain top commercial and technical talent; experience building field service, applications, and sales teams. /liliDemonstrated success in hybrid Go-to-Market management, enabling direct and channel partners’ success. /liliSkilled communicator capable of simplifying complex technology and delivering clear, compelling narratives publicly and privatelystrong. /strongDemonstrable commercial leadership, with a track record of driving business growth. /liliReadiness to travel frequently in Portugal and Spain (50% and above) /li /ul