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Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation. We are looking for a Martech Strategist to grow our martech stack practice, passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on customer experience management, marketing automation, personalization and IA with cutting edge technology and suppliers.
Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre‑sales approach.
Responsibilities
* Design, advice and pre‑sales of marketing and technology solutions to help OmegaCRM clients evolve in their digital maturity and relationship with their clients.
* Design of an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
* Participation in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
* Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
* Participation in projects: detailed definition of customer experience improvement strategies with a focus on improving the relationship with consumers in their complete life cycle.
* Research and recommend new marketing technology products. Potentially oversee training of marketing software and customer adoption.
* Guarantee integration of marketing technology products with non‑marketing systems.
* Train and support marketing technology products.
* Understanding of marketing technology products integrations and building blocks.
* Accompany marketing corporate team to demos and client locations.
* Deliver presentations and perform product demonstrations.
* Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.
Knowledge & Skills
* Strong collaboration and communication skills while working with SME's, C‑Levels, PMO and business users/ stakeholders to drive business analysis / user requirements.
* Minimum 2 years' experience specifying MarTech/AdTech business development, consultancy focused. Skilled at translating technology into solutions that solve business problems.
* Understanding of Customer Data Platforms, Marketing Automation Tools, AI tools, Web Analytics, Advertising platforms, etc.
* Strong experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy.
* Previous experience within digital advertising.
Will be a plus
* Email marketing, Lead generation and Database management, Paid Media and Customer Segmentation.
* Experience with supporting multiple implementation work‑streams simultaneously.
* Self‑motivated, creative person with analytical, problem‑solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
* Great negotiation, persuasion, and problem‑solving skills.
* Exceptional organizational and time management skills.
* Passionate technologist and innovative visionary.
What We Offer
* Permanent contract.
* Flexible schedule. We make it easy. Balance your professional and personal life.
* Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
* Home office.
* Flexible remuneration (public transport ticket, restaurant ticket, …).
* Health insurance.
* OMEGA in action. Our commitment to a better society is not just an intention.
About us
We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. Our solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as #Retail, #Manufacturing, #Education, #NonProfit, #NGO, etc. We are one of the top 3 partners of #Salesforce in Europe.
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