About the Company
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brSerrala is the global leader in finance process automation. For over 40 years, we have been advancing the office of the CFO with our award-winning suite of finance automation applications. Our solutions streamline all working capital-related processes, including Order to Cash, Procure to Pay, Cash Flow Management, and Treasury, across both cloud and SAP environments. Our 10+ hubs across Europe, North America, and India support over 2,800 clients worldwide, reflecting the trust we've built with a diverse global community. Join us as we lead the future of finance automation!
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brSerrala is seeking a highly organized, strategic, and results-driven Events Manager for DACH located in Spain, to lead the planning, execution, and optimization of all events across the region. This includes large industry tradeshows, online events, webinars, executive roundtables, customer focus groups, and smaller regional activations. Working closely with the DACH Regional Marketing Manager, you will ensure all events are executed flawlessly, aligned to regional priorities, and contribute meaningfully to awareness, customer engagement, and pipeline goals. This role requires hands-on ownership of both in-person and virtual events, from planning through execution, measurement, and optimization. If you are passionate about delivering exceptional event experiences while optimizing ROI and business impact, this role is an exciting opportunity to shape Serrala's event presence across DACH.
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brEvent Strategy Portfolio Management
brDevelop and execute the European event strategy in alignment with regional and global business goals.
brOwn the European event portfolio, recommending which events to prioritize, scale, test, or discontinue based on ROI, audience alignment, and performance.
brIdentify new events and formats (in-person or online) that support marketing and pipeline objectives.
brCollaborate with Regional Marketing Managers to define event goals, messaging needs, and KPIs.
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brEvent Execution (In-Person Online)
brLead online events, including webinars, virtual roundtables, and digital customer sessions-owning the platform setup, run-of-show, technical execution, and attendee engagement.
brExecute smaller high-touch events such as executive dinners, roundtables, and customer focus groups across DACH markets.
brServe as the primary onsite lead for key events, ensuring smooth setup, execution, and teardown.
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brLogistics, vendor coordination budget management
brHandle all event logistics: venue sourcing, booth production, AV, catering, travel coordination, registration, shipping, and equipment management.
brBuild and maintain strong relationships with vendors, venues, agencies, and event organizers.
brOwn event budgeting: forecasting, cost tracking, invoice review, and financial reconciliation.
brContinuously optimize event spend by reallocating budget toward the highest-performing events and channels.
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brEvent Marketing, promotion lead flow
brPartner with marketing teams to execute pre-event and post-event promotion strategies that drive registrations, attendance, and engagement.
brPerformance measurement continuous improvement
brMeasure event success based on metrics such as registrations, attendance, booth traffic, engagement, leads, and pipeline contribution.
brAnalyze event ROI and performance trends; provide data-driven insights and recommendations.
brStay current with industry trends, competitor activity, and emerging event formats to keep Serrala's events innovative and impactful.
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brExperience in event management, tradeshow operations, or field marketing
brFluent in German and English; Proven end-to-end ownership of in-person and virtual events
brFamiliarity with CRM and marketing automation tools (Salesforce, Pardot, etc.)
brFamiliarity with webinar tools (On24, Goldcast, Zoom, etc)
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brStrong project management and organizational skills
brAbility to manage multiple events, timelines, and stakeholders simultaneously
brStrong vendor, budget, and logistics management capability
brAnalytical mindset with ability to measure ROI and performance