About Impress
Impress is Europe's largest orthodontic provider, on a mission to make great orthodontic
care accessible to everyone. With clinics across Europe and the US, and a fast-growing
team of clinicians, technologists, and operators, we're rethinking how orthodontics is
delivered — combining medical expertise with technology to give patients better, faster, more
affordable treatment.
The Role
We're looking for a CRM Manager to own our HubSpot ecosystem and turn patient and lead
data into actionable insight. This isn't a "send newsletters" role — it's about building the data
infrastructure and reporting that lets our commercial and operations teams make better
decisions, faster.
You'll be the go-to person for CRM data integrity, pipeline reporting, and analytics across
multiple markets. You'll work cross-functionally with Sales, Marketing, Operations, and
Finance to make sure HubSpot is the single source of truth — and that the truth is clear,
timely, and useful.
What you'll do
• Own HubSpot administration — manage properties, objects, workflows,
lifecycle stages, and lead scoring across markets. Keep the system clean, scalable,
and aligned with business needs
• Build and maintain reporting & dashboards — design dashboards that give
leadership and regional teams real-time visibility into pipeline health, conversion
rates, patient lifecycle, and revenue attribution
• Drive data quality — establish and enforce data governance standards. Audit,
deduplicate, and enrich records. Build automated validation rules so bad data doesn't
enter the system in the first place
• Deliver analytics & insight — go beyond reporting the numbers. Identify trends,
flag anomalies, segment audiences, and present recommendations that influence
commercial decisions
• Support integrations — work with Product and Engineering to maintain
integrations between HubSpot and internal systems (clinic management, finance,
patient app). Troubleshoot data flow issues
• Enable teams — train Sales, Marketing, and Ops on HubSpot best practices.
Create documentation. Be the internal expert people come to when they need CRM
support
• Optimise the funnel — use CRM data to identify drop-off points and conversion
opportunities across the patient journey, from first enquiry to treatment start
What we're looking for
• 3–5 years of hands-on HubSpot experience — you've administered a HubSpot
instance at scale (Marketing Hub, Sales Hub, and/or Service Hub). HubSpot
certifications are a plus but not a substitute for real-world experience
• Strong analytical mindset — you're comfortable building custom reports,
working with large datasets, and presenting data to non-technical stakeholders. You
think in funnels, cohorts, and conversion rates
• Data governance instincts — you get genuinely frustrated by messy CRM data
and you've built processes to fix it
• Technical curiosity — you understand APIs, integrations, and how data flows
between systems. You don't need to be a developer, but you can hold a conversation
with one
• Multi-market awareness — experience working across multiple countries or
business units is a strong advantage, given we operate in 10+ markets
• Communication skills — you can translate data into plain language for
stakeholders at every level. Fluent English required; Spanish is a plus
• Proactive and autonomous — you don't wait to be told what to report on. You
spot the gap, build the dashboard, and bring the insight
What we offer:
• Genuine impact: your work directly shapes how we acquire and retain patients
across Europe
• Scale: Europe's category leader, growing fast across multiple markets
• Team: work alongside experienced clinicians, operators, and technologists
• Barcelona HQ with a vibrant, international team
• Opportunity to grow in an innovative company and Top International Scale Up.
• Competitive salary, health benefits, and orthodontic treatment perks
• Benefits with our treatments, aligners, and products.
• Coffee and fruits every morning, access to a free gym, rooftops
At Impress we cultivate a culture of inclusion and diversity. We celebrate our employees' individual strengths, views, and experiences and we encourage all candidates to apply, without regard to race, color, religion, gender identity, sexual orientation, age, national origin, disability, or any other factor.
Our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better results.