Description At Electrolux Professional Group we hire to meet needs beyond tomorrow UNLOCK YOUR POTENTIAL At Electrolux Professional Group, we believe potential powers progress. We’re not searching for perfection—we’re looking for people with the right mindset. If you're curious, resilient, and ready to grow, you'll find the space to lead, innovate, and together with us Meet the needs beyond tomorrow. https://www.electroluxprofessionalgroup.com/en/join-us/ FOOD SERVICE AREA MANAGER Barcelona, Spain As Sales Area Manager, you will be the commercial face of Electrolux Professional in Cataluña and Aragón. You will grow the business by developing strong partnerships with distributors, winning new customers, and creating long‑term value in the HORECA market. You will operate with a high level of autonomy and responsibility, managing your territory end‑to‑end while collaborating closely with internal teams (pre‑sales, marketing, customer care). Responsibilities WHAT YOU’LL BE DOING Own and grow the territory (Cataluña & Aragón) Manage your sales area as a true business: define priorities, identify growth pockets, and ensure consistent monthly performance. Develop and activate the dealer network Build strong, trust‑based relationships with existing distributors while identifying and onboarding new partners when relevant. Generate new business opportunities Create demand by connecting end customers (restaurants, hotels, chains) with the right dealers and solutions. Win and manage customer relationships Acquire new customers and nurture existing accounts by understanding their operational needs and translating them into tailored solutions. Drive sales performance Deliver against sales targets and KPIs, prepare forecasts, and ensure a solid and predictable sales pipeline. Promote solutions and categories Prepare and present commercial offers in line with pricing policies and actively push strategic products and categories. Use data and tools to sell smarter Work intensively with Salesforce and digital sales tools (CRM, configurators, quotation tools) to track opportunities and performance. Represent the brand locally Participate in trade fairs, demos, dealer events, and customer meetings to strengthen Electrolux Professional’s visibility and reputation. Collaborate cross‑functionally Work closely with marketing, pre‑sales, and customer care to deliver a seamless customer experience. Qualifications WHAT’S NEEDED FOR YOU TO THRIVE Bachelor’s degree (any discipline) Minimum 3 years of B2B sales experience, ideally in services or equipment Previous experience in HORECA or a related industry is a strong advantage Proven experience managing a sales territory and distributor network Strong understanding of the Spanish market Languages: Spanish : fluent Catalan : fluent English : good professional level (additional languages are a plus) Comfortable with CRM systems and digital sales tools Willing to travel regularly within the assigned region Who You Are You are commercially driven, customer‑focused, and motivated by closing deals and growing a territory. You build credibility quickly and enjoy managing multiple stakeholders (dealers, end customers, internal teams). You are autonomous, well‑organized, and comfortable working independently in the field. You combine relationship‑building with structured follow‑up and data‑driven decision‑making. OUR CULTURE IN 4 WORDS Be Customer Obsessed. Build Trust. Be Bold. Act Sustainably. (We’re building it every day — and we’d love your help.) WHAT’S IN IT FOR YOU Trust, ownership, and the opportunity to grow • Be part of a company grounded in customer focus, sustainability leadership, innovation, and social impact. We aim to Meet Needs Beyond Tomorrow • The possibility to work hybrid and build a flexible worklife balance • Be part of an industry shift that makes a difference — in how people live, cook, clean, care, and serve • Plus: country-specific perks and benefits designed to support your well-being.