Digital Marketing Lead
(EU REMOTE)
Who we are Acoru redefines fraud prevention by acting
before fraud happens
! At Acoru, we stand at the forefront of fighting fraud, dedicated to protecting and serving with cutting-edge technology and smart solutions. Through continuous account
analysis and classification
, we identify risk using pre-fraud signals across all channels, before any transaction takes place. Our privacy-compliant intelligence network expands visibility beyond systems, empowering real-time, proactive defense.
Launched in
2024
, we are headquartered in Madrid with colleagues working throughout
Europe, LATAM, South America and the US
. We have ambitious plans to double our headcount this year and again next year, as well as establish US and UK subsidiaries.
Our culture We are
passionate people
who are eager to make a difference and ready to challenge the status quo by making the digital world a safer place. We attribute our success to the
collaboration, creativity, and commitment
of our team. We are remote-first with team members
working around the world
. We value
effort, performance, and team work. We seek
self-motivated individuals
who own and execute their work.
Role As our
Digital Marketing Lead
, you’ll be responsible for designing and delivering a comprehensive digital marketing strategy that builds awareness, generates high-quality leads, and differentiates our brand in the industry. You will be both the strategic architect and the operational driver—balancing big-picture planning with day-to-day execution. You’ll work closely with leadership to define KPIs, track performance, and refine campaigns.
You’ll also have the autonomy to test, optimize, and innovate in our marketing approach.
This role reports to the
Marketing
Director
and will collaborate closely with the Product and Sales teams.
What you will do Digital Strategy & Execturion Own and execute Acoru’s digital marketing strategy to drive brand awareness and qualified lead generation. Plan and deliver integrated campaigns across content, SEO, SEM, social media, and paid media. Combine strategic vision with hands-on execution in a fast-paced, high-impact environment. Content & Brand Marketing Develop and manage Acoru’s content marketing across the funnel to educate, engage, and convert. Ensure consistency of voice, design, and messaging across all digital touchpoints. Strengthen Acoru’s brand presence in the banking, cybersecurity, and fraud prevention ecosystem. Lead Generation & Automation Design and optimize lead scoring, qualification, and nurturing workflows. Leverage HubSpot for inbound marketing, campaign automation, and CRM integration. Collaborate with sales to ensure smooth handoff and continuous funnel optimization. Performance & Analytics Define KPIs and track performance across digital channels using HubSpot, Salesforce, and Google Analytics. Build dashboards, analyze results, and translate data into actionable insights. Apply A/B testing and attribution models to maximize conversion and ROI. Collaboration & Aligment Partner with sales, product, and leadership teams to align marketing initiatives with company goals. Share insights and recommendations that guide go-to-market decisions. Contribute to a collaborative, agile culture focused on experimentation and growth.
What we’re looking for 3+ years of experience
in B2B digital marketing, with a proven track record in
banking, cybersecurity, fraud prevention, and/or AML industries (mandatory). Strong understanding of which B2B marketing channels perform best in our industry—and why. Comfortable balancing
strategic planning and operational execution
, able to design and implement digital initiatives end-to-end. Proven expertise in
lead scoring, qualification, generation, and nurturing
programs. Demonstrated success in
SEO and SEM
, driving measurable organic and paid results. Advanced proficiency with
HubSpot
, including campaign automation, workflows, lead nurturing, scoring, and reporting. Experience managing
HubSpot–Salesforce integrations
, including field mapping, lead lifecycle management, and database hygiene. Skilled in using
Google Analytics, SEMrush, and LinkedIn Campaign Manager
for optimization and performance tracking. Proven ability to define
KPIs
, interpret data, and present
actionable insights
to leadership. Strong
analytical, communication, and storytelling skills
, with attention to consistency and brand voice. Comfortable working in a
fast-paced, early-stage environment
with high ownership and autonomy. Experience running and optimizing
LinkedIn Ads and Google Ads
campaigns integrated into inbound workflows. Ability to conduct
A/B testing
on forms, CTAs, emails, and landing pages to improve conversion rates. Fluent in
English (mandatory)
;
Spanish or Portuguese
is a plus.
Interested in joining our journey? If you’re excited about shaping Acoru’s digital presence and driving growth in the fintech and cybersecurity space, we’d love to hear from you. Apply now and be part of building something that matters.