Senior Product Marketing Manager
La siguiente información ofrece un resumen de las habilidades, cualidades y cualificaciones necesarias para este puesto.
Location:
EMEA - Remote
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.
Why You’ll Love This Role
You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
You’ll collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.
Responsibilities
Develop and execute go‑to‑market (GTM) strategies for a range of products.
Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials.
Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What We’re Looking For in You
A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
Excellent communication skills, both written and verbal.
Nice‑to‑Have Skills
Data‑driven mindset, using insights to refine strategies and improve performance.
Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
Comfort working cross‑functionally with product, sales, partners, and marketing teams.
What We Offer You
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. Certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
Fully remote working environment – we've been working remotely since 2004!
Personal learning and development budget of 2,000 USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at sprints
Priority Pass for travel and travel upgrades for long haul company events
About Canonical
Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. Canonical has been a remote‑first company since its inception in 2004.
Canonical is an equal opportunity employer
We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. xpzdshu Whatever your identity, we will give your application fair consideration.
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