Content Creator (Football / Sports)
This role is about bringing ideas to life quickly and authentically: from spotting the latest trends and turning them into simple, lo‑fi pieces of content, to engaging directly with communities in a way that feels fresh, fun and true to the brand.
What You’ll Do
- Create and edit social‑first content (short‑form video, reels, posts) using tools like CapCut, Canva and native TikTok/IG features.
- Stay on top of cultural and platform trends to turn them into quick, relevant content ideas.
- Manage day‑to‑day community interactions: respond, engage and find opportunities to build brand love.
- Collaborate with the wider team (strategy, design, creative) to make sure all content is aligned and impactful.
- Keep an eye on performance and community feedback to help optimize future content.
What We’re Looking For
- Previous experience creating content for social platforms and/or managing communities.
- Familiar with the football industry, particularly with the Premier League and LaLiga.
- A natural feel for TikTok and Instagram culture – you know what works, what doesn’t, and why.
- Advanced English (spoken and written) to work with global teams and content.
- Confident using creative tools (CapCut, Canva, IG/TikTok native editors).
- A proactive, creative mindset, comfortable with fast turnarounds and lo‑fi creation.
Nice to Have
- Experience in an agency environment.
- Familiarity with other platforms like YouTube, X or LinkedIn.
- Basic knowledge of analytics to understand what resonates with communities.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office about four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
