¡Hi! ¡We are Cheil Spain!
Cheil Worldwide is a full-service agency from brand building to digital transformations creating excellent data-driven experiences for every customer. As part of Cheil Worldwide, Cheil Spain plays its part in one of the world’s biggest agency networks – comprising 53 offices and 8 affiliates in 43 countries globally with more than 6.000 employees and 600 clients around the world. Cheil Spain is made up of 100 employees from different disciplines, who are passionate about innovation in all its forms. We offer a wide variety of marketing and advertising services, including strategy and planning, creative, content production, traditional and digital media advertising, influencer marketing, event marketing, e-commerce and performance marketing, among others.
Your role at Cheil: CRO Specialist
What we are looking for?
We seek a data-driven and proactive CRO Specialist to lead Conversion Rate Optimization and personalization initiatives for Samsung Spain & Portugal. This role goes beyond execution — you’ll take ownership of the full CRO process, from idea to implementation, and play a key role in driving performance across the entire e-commerce funnel. You’ll collaborate closely with data analysts, UX/UI teams, developers, media, and CRM to deliver impactful, scalable experiences that drive measurable results.
Key Responsibilities:
Lead end-to-end CRO projects, from ideation to testing and implementation (overseeing the CRO developer work), ensuring continuous performance optimization.
Translate user behavior insights into high-impact personalization strategies.
Define and manage personalized experiences in Adobe Target across key stages of the funnel (Homepage, PLP, PDP, Cart, Checkout).
Work closely with Samsung’s Spain and Portugal teams to align CRO efforts with business objectives and maximize campaign impact. As well as working with the global team to come up with joint activities.
Foster collaboration across internal teams (UX, Dev, Media, CRM, Data) to ensure strategic consistency and operational excellence.
Identify and develop scalable CRO opportunities, ensuring a minimum of annual activations for both markets.
Collaborate with the Data team to extract insights that inform CRO hypotheses, while independently managing CRO activity reporting using Adobe Analytics and presenting results to the client.
Work hand in hand with the data team to continuously deliver regular updates on CRO activities, campaign results, and performance trends.
Maintain and update the CRO Playbook to document all test outcomes, learnings, and best practices across both markets.
Reporting to: Head of Performance.
Required Skills & Experience:
4+ years of experience in Conversion Rate Optimization, ideally within an e-commerce or digital agency environment.
Solid understanding of personalization tools (especially Adobe Target), A/B testing, and performance measurement.
Strong analytical mindset, with the ability to translate data insights into CRO strategies, and independently build performance reports to support decision-making
Experience coordinating with cross-functional teams, including UX, dev, CRM, paid media, and data analytics.
Comfortable managing client relationships, with experience presenting results, roadmaps, and strategic proposals.
Knowledge of web analytics platforms (GA4, ContentSquare, etc.) and testing platforms.
Ability to work autonomously, manage multiple projects, and meet tight deadlines in a fast-paced environment.
Strong written and verbal communication skills in Spanish and English.
Preferred Qualifications:
Experience working on e-commerce projects for global brands.
Knowledge of Adobe Experience Manager (AEM).
Familiarity with customer journey mapping and behavioral segmentation.
Previous involvement in omnichannel and CRM-integrated personalization initiatives.
Passion for continuous improvement and staying up-to-date on CRO trends, tools, and best practices.
We would like you to bring together attitudes that have to do with...
Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds.
Making the most effective use of the capabilities, insights, and ideas of all individuals.
Inspiring others by generating innovative solutions in work situations .
Trying different and novel ways to deal with work problems and opportunities.
Working effectively and cooperatively with others.
Establishing and maintaining good working relationships.
Setting high goals for personal and group accomplishment.
Tenaciously working to meet or exceed goals by proactively confronting difficult issues.
Establishing and sustaining trusting relationships by accurately perceiving and interpreting one’s own and others’ emotions and behavior.
Leveraging insights to effectively manage one’s own responses and reactions.
Cheil offers you:
Work in a growing environment, focused on creating and innovating with multidisciplinary and multicultural teams in Creativity, Digital Performance, Retail, Data and Technology.
Stable position: Permanent contract because we want you to be part of Cheil and be able to develop with us.
Salary: To be negotiated based on experience. Bonus Performance.
Internal training opportunities.
Social Benefits: Restaurant Tickets and Medical Insurance.
Timetable from Monday to Thursday from 09.00-18.15 and Fridays from 09.00-15.00. July and August, we have an intensive working day, Monday to Friday from 8:00 - 15:00.
Hybrid working model.
️22 days of annual leave, plus 24 and 31 December and Advertising Day.
Possibility of incentive for attracting new clients and new employees to Cheil. Help us to keep growing!
We are located in Alcobendas and we have a direct bus service, 100% free, with departures from Plaza Castilla, Chamartín and Nuevos Ministerios to our offices.
Next steps:
Are you motivated by what you have just read? Join Cheil!
If you are passionate about the world of advertising and have experience leading teams, we invite you to send your CV and cover letter. We hope to have a high-level professional who will help us continue to grow in the market.