At CooperVision, we are proud to be the global leader in contact lenses. At our innovative sites worldwide, we manufacture and distribute contact lenses to some of the biggest names in optics. We’re all about creating brighter futures for our customers, our wearers, and our people.
Job Purpose
The main goal of the job is to influence customers to develop the contact lens category by generating new users. The role involves shifting the mindset of ECPs and owners to be more proactive in offering contact lenses. The candidate needs the capability to understand and execute JBP in Key Accounts (KAs).
Key Responsibilities
1. Analyze business opportunities and identify growth areas.
2. Influence customers to adopt a proactive approach towards contact lenses.
3. Understand the needs and specifics of each channel, including indies, buying groups, and chains.
4. Utilize basic tools to develop the contact lens category, such as customer journey mapping, POS data, databases, and organizing training sessions for customers.
5. Implement the JBP strategies defined for each KA in your area.
6. Build the Misight category by educating and encouraging ECPs to improve children's lives.
7. Follow the coverage plan designed for each area based on customer segmentation.
8. Adhere to the established sales process.
9. Develop and maintain strong relationships with customers, including ECPs, owners, and sales staff.
10. Negotiate price increases when necessary.
11. Contribute positively to the team environment.
12. Understand and utilize CooperVision programs effectively.
13. Complete all reporting and administrative tasks accurately.
14. Maintain minimum knowledge of products, including those of competitors.
15. Attend congresses and industry events as required.
16. Prepare for and participate in training and development activities.
Candidate Profile
1. Excellent interpersonal and influencing skills.
2. Highly proactive with the ability to work independently and as part of a team to achieve objectives.
3. Creative and innovative in finding new solutions and unlocking potential.
4. Ability to learn and adapt to different customers and goals.
5. Strategic thinking.
6. Organized with the ability to prepare and track calls effectively.
7. Resilient under pressure.
8. Results-oriented.
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