Main verticals: iGaming, Affiliate Marketing, Online Dating, FinTech, Apps
Expertise: Affiliate, Media Buy, Product/Project, Sales / Bizdev, Finance, Operations, Payment, Web development, iOS & Android
* 160+ candidates placed each year
* 33 countries covered
* 120+ satisfied clients
* 13+ years in business
* <8% replacement rate
About the Company
A leading international iGaming Affiliate company with a strong portfolio of high-performing digital products and authority websites. The business is built on driving high-quality, geo-targeted traffic through advanced SEO strategies, content excellence, and product-focused optimisation. Operating in fast-paced competitive markets, the company is strengthening its leadership team with a senior-level SEO expert.
Role Overview
The Director of SEO will take full ownership of the global SEO function across both brand websites and high-velocity parasite/repurposed domain projects. The company is looking for a highly strategic, mature SEO leader with deep iGaming (preferably affiliate) expertise, capable of creating clarity, designing a scalable SEO vision, and communicating effectively at the executive level.
Key ResponsibilitiesStrategic Leadership
* Develop and own the long-term SEO strategy for brand websites and short-term parasite projects.
* Build a clear SEO roadmap, KPIs, execution framework, and reporting structure.
* Provide transparent communication and regular updates to executive stakeholders.
Product SEO
* Full responsibility for SEO performance and ranking of main brand websites.
* Lead technical SEO, structural optimisation, content strategy, and indexing improvements.
Parasite / Burn & Churn / Repurposed Domain SEO
* Manage and scale aggressive short-term SEO tactics aimed at fast ROI.
* Drive testing cycles, experiments, and high-velocity ranking strategies.
Operational Excellence
* Implement advanced processes for SEO execution, quality control, and performance measurement.
* Collaborate closely with content, product, and technical teams.
* Maintain high accountability and consistent delivery of measurable outcomes.
Key Requirements
* Proven SEO success in iGaming, ideally in affiliate environments.
* Strong understanding of Product SEO, Parasite SEO, and grey/black-hat methodologies.
* Ability to build clear strategies and communicate them effectively at an executive level.
* Experience working with SEO and content-heavy operations.
* Excellent analytical, strategic, and decision-making skills.
* Strong communication skills and ability to simplify complex concepts.
* High personal accountability and a results-driven mindset.
Compensation & Benefits
* Salary from €100,000+
* Remote-first structure
* Opportunity to influence SEO strategy at scale and collaborate directly with executive leadership