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Insight Analyst, CRM & Loyalty to H&M Omni Sales, Barcelona
Client:
H&M
Location:
Barcelona, Spain
Job Category:
Other
EU work permit required:
Yes
Job Reference:
29592183365015961632460
Job Views:
1
Posted:
23.07.2025
Expiry Date:
06.09.2025
Job Description:
Company Description: In line with our Faster Forward strategy, H&M is on a journey to become a truly customer-focused company. Our goal is to create clear ownership, fuel our salesmanship, enable speed, and build on our passion for the customer throughout the organization. We aim to upgrade the customer experience and take it to the next level, offering a seamless shopping experience on customers' terms—where and when they want it. To achieve this, we need to accelerate our omni customer experience and put omni at the core of our business.
Omni Sales Team is a new unit within our regions, with full omni customer experience ownership at both regional and country levels. This team will set and drive an omni commercial and customer plan based on insights to grow and engage the customer base. Additionally, the team will manage regional assortment and stock strategy according to customer demand. Region South Europe, headquartered in Barcelona, covers France, Belgium/Luxembourg, Spain/Portugal, Italy, and Turkey.
Job Description: As an Insight Analyst, you will be a key player in creating the best omni customer offer. Working with the Customer Activation team, you will analyze customer data, generate insights, and support cross-functional goals to drive omni sales and customer centricity. Your responsibilities include:
* Analyzing customer data to create insights and commercial actions.
* Identifying potential value creation for existing and new customers and following up with engagement activities.
* Performing ad-hoc customer analyses at local and regional levels to support various functions.
* Educating teams on customer base composition and growth opportunities using global reports and KPIs.
* Collaborating with other regions and global teams on customer behavior insights.
Qualifications: We seek open-minded, curious, innovative individuals willing to embrace change and help shape the future organization. You should have:
* A University Degree, preferably in Economics, Engineering, or Statistics.
* Interest and experience in business and customer analysis.
* Strong data management skills and an analytical mindset.
* Ability to synthesize information, draw conclusions, and present findings.
* Experience with programming tools such as SAS or SQL, and visualization tools like Power BI or Tableau.
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