Brand Strategist, Amazon Music Brand StrategyAre you a strategic thinker who is also curious about design systems, inspired by breakthrough creative, and passionate about building brands? Does the thought of working on a modern and relevant consumer-facing brand and its many products excite and energize you? Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life through many tiers of service (Free, Prime, Unlimited) plan types (Single Device, Student, Family,) and devices (Echo & FireTV, smart speakers, mobile phones and tablets, desktops, websites, TVs, autos, game consoles, and more). The Amazon Music Brand Design Team is looking for a versatile and passionate Brand Strategist to join our Brand Strategy team.Key job responsibilitiesCollaborate with creative, strategy, and production teams to develop creative that is both engaging and aligned with our brand guidelines.Support development of creative briefs that inspire and inform big ideas, from macro-level brand briefs to targeted / tactical briefs to guide marketing campaigns, PR events, and / or channel needsCollaborate with the Amazon Music Creative Studio and Brand Marketing teams, and at times agency partners, to ensure strategic alignment of creative executions and marketing activations against the brand framework / briefsSupport development of workshops to dive deep on customer, category, cultural insights, and short-and long-term business goals with partners such as product, go-to-market, insights, and designConduct research on consumer insights, trends, and cultural moments to inform strategy and creative output.Partner with Brand Design team members to develop and publish brand guidance to the Amazon Music Brand Portal, and to design and refine processes that capture and scale the team’s best practicesIdentify and implement new mechanisms to support efficiencies and speed for a growing teamPrioritize and manage multiple projects with quick turnarounds, ensuring deadlines are met.Receive and incorporate feedback to improve creative concepts while keeping the overall strategy in mind.A day in the lifeThe successful candidate will support brand & creative strategy, brand governance, naming, messaging, and communications development for our brand, content franchises, and supporting elements, to meet and deliver on the needs of customers. This includes developing / evolving the strategic frameworks for the creative execution of our evolving brand experience, in addition to operating as a steward for our key brand elements (e.G. brand pillars, positioning, purpose, personality, etc.). You will be a part of the Global Brand Design Team overall, an organization devoted to defining and driving brand and creative excellence for Amazon Music.About the teamThe Brand Strategy Team is responsible for setting the standards for Amazon Music’s brand strategy and positioning and visual brand expression through mechanisms and guidelines that support consistency and best practices across our brand experience. We are also the team responsible for designing campaigns in partnership with the Amazon Music Creative Studio, and developing style guides and graphic standards, self-service tools and other core brand support mechanisms for the Amazon Music brand. We collaborate regularly with cross-channel creatives and business stakeholders with the primary objective of creating bar-raising design solutions that express the Amazon Music brand’s core traits and tenets.BASIC QUALIFICATIONS2+ years of experience working in a creative, content, or strategy roleStrong writing and storytelling skillsAbility to stay with the work to the finish line — bringing the same enthusiasm on the first round, or the fifth.Experience working collaboratively and flexibly within a fast-paced environment.Knowledge of Gen Z culture, trends, and social media behavior.Strong communication skills, with the ability to clearly articulate ideasA proactive mindset, capable of multitasking and managing a variety of projects with short deadlines, often within environments of ambiguityConsistently informed about industry-relevant AI trends, tools, and applications.PREFERRED QUALIFICATIONSExperience working with consumer brands or in a creative agency.Interest or experience in music, entertainment and / or their relationship with cultureKnowledge of digital tools for content creation and strategy (e.G., Adobe Suite, Figma, or similar tools)Proficiency in generative AI tools such as ChatGPT, MidJourney, Runway, DALLE, or similar platforms.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country / region you’re applying in isn’t listed, please contact your Recruiting Partner.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.J-18808-Ljbffr
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