Alpega Group is seeking our next Campaign Manager! If you excel at driving demand generation and pipeline growth for B2B SaaS solutions across both existing customers and net new prospects, this role is for you. In this role, you will develop and execute integrated marketing campaigns targeted at mid-market and enterprise companies with complex buying cycles, supporting customer expansion, retention, and net new customer acquisition. This is a critical role where you will take ownership of multi-channel campaigns planning and execution to support sales, nurture prospects, and generate high-quality leads. The ideal candidate understands B2B SaaS marketing and
selling complex solutions with a long
sales cycle. The position is based in Barcelona, Spain
WHO ARE WE
The Alpega Group is a fast-growing, leading software company that offers modular solutions to manage transportation end-to-end and enable our customers to achieve greener transportation processes, with 35+ years in the business. Alpega TMS is a top 5 TMS provider, supporting more than 200.000 users in 80 countries, with their logistics processes.
Find more about our clients and services here Cloud-based transportation management software | Alpega Group
ABOUT THE ROLE
- Lead Generation & Customer Campaigns:
Define, launch, and measure end-to-end demand generation campaigns that drive pipeline growth across net new lead generation and existing customer marketing. This includes concept development, collaboration with Creative & Content team (C&C;) on creatives, partnering with Revenue Operations (RevOps) for segmentation and budget allocation, and tracking and optimizing performance.
- Campaign Execution & Multi-Channel Strategy:
Manage and optimize campaigns across paid media, organic channels, email marketing, webinars, and events. Ensure alignment between marketing, sales, content and event teams for seamless execution and performance tracking.
- Marketing Automation & Nurture Programs:
Design, implement, and monitor multi-channel nurturing campaigns that guide prospects and existing customers through the customer journey, increasing conversion and retention rates.
- Performance Tracking & Optimization:
Monitor campaign performance metrics, conversion rates, and pipeline impact. Identify areas for improvement and apply a test-and-learn approach to continuously optimize campaigns for maximum ROI.
- Industry Insight: Stay informed on industry trends and customer behaviors to refine messaging, product offerings, and engagement strategies effectively.
- Content Development: Collaborate with the content team to produce relevant and engaging materials, including case studies, testimonials, and product guides, supporting nurturing, retention, branding, and lead generation efforts.
- Collaboration & Cross-Functional Alignment:
Work closely with Sales, Product Marketing, Content, and RevOps to align campaign efforts with business goals. Ensure strong coordination to support lead handover, pipeline acceleration, and revenue growth.
WHAT WE LOOK FOR IN YOU
- At least 3-5+ years of experience in B2B SaaS marketing, preferably in demand generation,
campaign management or growth specific roles.
- Solid understanding of B2B SaaS marketing, with an understanding of complex sales cycles and enterprise buying processes.
- A data-driven mindset, able to track, measure, and optimize marketing performance effectively.
- Mandatory fluency in English, any other European language is a plus
- Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).
- Good project management and organizational skills, capable of handling multiple campaigns simultaneously.
- A proactive and results-oriented approach, always looking for new ways to improve campaign performance.
- Excellent communication and collaboration skills to work cross-functionally with sales, product, and content teams.
- Please, submit your resume in English
WHAT WE OFFER YOU
- A competitive salary package, with additional legal benefits focused on your well-being, work flexibility and career growth.
- A permanent contract.
- Hybrid working model in Barcelona, Spain
- Gaining experience in the supply chain and logistics, with a dynamic business growth and agile way of working.
- An international working environment, with over 40 nationalities in the Alpega Team.
- Possibilities to create and design structures, systems and processes on one’s own responsibility.
Learn more about Life at Alpega
Our commitment to you
The Alpega Group has 500 collaborators with over 40 nationalities, based in our different locations. We are a general team, with different backgrounds, races, faiths and genders. We commit to ensuring that everyone feels included, has opportunities to learn and grow and is happy at work.
If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you.
Good luck with your application! We look forward to hearing from you.