Mindshare Data & Analytics Recruiting Performance Marketing Director / Paid Media Director (Remote, Part-Time)Organizational Snapshot
Mindshare Data & Analytics is a data-centric organization focused on transforming marketing investment into measurable business outcomes. Through advanced analytics and performance-driven execution, the company supports brands in optimizing media effectiveness and scalable growth.
Role Mandate
The Performance Marketing Director / Paid Media Director will lead the strategic direction of paid media and performance initiatives, ensuring accountability, efficiency, and continuous improvement across channels. This role is structured as a part-time, remote engagement, ideal for senior professionals seeking flexible executive contribution.
Strategic Responsibilities
* Set direction for performance marketing and paid media frameworks
* Oversee planning, execution, and optimization of media investments
* Establish measurement standards, reporting structures, and attribution logic
* Translate analytical insights into actionable performance improvements
* Collaborate with leadership and cross-functional teams to align media impact with commercial objectives
Candidate Qualifications
* Extensive experience in performance marketing or paid media leadership roles
* Deep expertise across digital advertising platforms and analytics tools
* Strong financial and optimization mindset with a focus on ROI
* Ability to operate autonomously within distributed working environments
* Executive-level communication and stakeholder management capability
Role Advantages
* Fully remote, part-time working model
* Senior-level influence without full-time operational commitment
* Compensation aligned with expertise, scope, and results
* Opportunity to shape data-driven media strategies within a specialized analytics organization