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Lead generation specialist - saasb (english (rivas-vaciamadrid)

Vaciamadrid
Michael Page
Publicada el 16 mayo
Descripción

Company Overview

Leading music and technology company specializing in licensed background music services for businesses such as retail stores and hospitality venues.

Requirements

- 2 to 5 years in a marketing or demand generation role in a B2B SaaS environment
- Fluent English (C2 / bilingual level)

Lead Generation (Core Focus - 70%)

- Identify, build, and maintain high-quality prospect lists using tools like LinkedIn Sales Navigator, Apollo, Cognism or ZoomInfo
- Design and execute outbound email campaigns and lead nurturing workflows
- Segment and manage database records to support efficient and personalized outreach
- Coordinate with sales to optimize lead qualification, routing, and follow-up

CRM & Data Management

- Own the CRM (Freshsales) marketing workflows, automation rules, and data cleanliness
- Ensure accurate tracking of lead status, campaign attribution, and performance metrics

Supplier Coordination: SEO & Google Ads

- Oversee external agencies managing SEO and Google Ads efforts
- Review performance data, provide briefs and direction, and ensure alignment with lead generation goals
- Collaborate on landing pages, content inputs, and keyword strategies

Campaign Reporting & Optimization

- Monitor KPIs, analyze results, and drive continuous improvement of marketing activities
- Recommend data-backed changes to tools, workflows, or messaging to increase impact

What you can expect

- Join a fast-growing, international music-tech company with a clear mission
- Own and shape a key area of our go-to-market strategy
- Work with a driven, collaborative team across Europe and the US
- Enjoy flexibility, trust, and the opportunity to grow into a senior role
- Salary up to 35K
- No remote working allowed

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