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Location
Europe (EMEIA) / Remote
Role Overview
We are seeking an experienced
Digital Marketing Manager (EMEIA)
to drive the optimization, performance, and continuous evolution of our digital presence across the EMEIA region. This role focuses strongly on
SEA and SEO execution, website and content optimization, and close collaboration with global and central teams to ensure scalable, high-quality digital marketing practices.
The ideal candidate combines hands‑on digital expertise with strategic thinking, strong
analytical and data‑driven decision‑making skills, people leadership, and cross‑functional collaboration skills. The role is based in
Europe
and operates in close alignment with the
Center of Excellence (CoE), who provide frameworks, tools, and guidance.
Key Responsibilities
Own and drive digital performance across
multiple brands and websites
in EMEIA, using data and insights to prioritize actions and improvements.
Execute and continuously optimize
SEA and SEO
activities in line with central PPC and SEO guidance to drive qualified traffic, visibility, and business impact.
Manage and optimize websites through the company
CMS, ensuring strong performance, usability, discoverability, and technical SEO compliance.
Optimize
website structure, navigation, and information architecture
based on product types, solutions, and customer journeys.
Identify
content gaps
and work with content, product marketing, and regional teams to ensure required content is created, localized, and published.
Drive
AI visibility and future‑ready content structures, ensuring websites remain discoverable across evolving search and AI‑driven experiences.
Launch and optimize
e‑commerce performance, aligned with business and revenue objectives across EMEIA markets.
Lead
conversion rate optimization (CRO)
initiatives across the full funnel, from traffic acquisition to lead generation, checkout, and conversion.
Use
analytics, dashboards, and experimentation
(e.g. funnel analysis, A/B testing) to identify friction points and scale high‑performing experiences.
Ensure high‑quality
localization and translations, with SEO best practices and market relevance applied consistently across regions.
Lead or support
website launches, migrations, and major updates, ensuring SEO, performance, and governance standards are met.
Monitor post‑launch performance and drive
continuous optimization and improvement cycles .
Align with and support
social media initiatives
to ensure consistency across digital channels (nice to have).
Collaborate closely with the central PPC/SEO teams, and regional stakeholders to ensure alignment with global standards and tools.
Work cross‑functionally with peers in demand generation, content, product marketing, sales, and regional marketing teams.
Manage, coach, and develop a team, providing clear direction, performance management, and professional growth opportunities.
Qualifications & Experience
Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
Proven experience in
digital marketing, with strong hands‑on expertise in
SEA and SEO .
Strong
analytical skills, with the ability to interpret performance data, identify insights, and translate them into concrete optimization actions.
Solid experience working with
CMS platforms
and website optimization.
Demonstrated ability to identify content gaps and drive content creation and publication at scale.
Experience launching and optimizing websites in a regional or multi‑country environment.
Strong understanding of localization, translations, and regional digital nuances.
Experience managing and developing teams.
Excellent command of
English
(written and spoken).
Experience working in complex, matrixed, international organizations.
Knowledge of social media platforms and strategies is a plus.
Strategic and analytical mindset with strong execution skills.
Strong stakeholder management and collaboration capabilities.
Continuous improvement and optimization mindset.
Ability to translate global guidance into regional execution.
Leadership presence with a collaborative, hands‑on approach. xpzdshu
Special Accommodation
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