P In Massimo Dutti, we’re looking for a passionate Loyalty Manager to lead our Loyalty Program and strategic initiatives, for our HQs in Barcelona (Tordera). It’s a global role, reporting directly to the Head of Marketing. The ideal candidate will have a strong background in loyalty management, being adept to developing strategies to enhance customer retention and maximize Customer Lifetime Value (CLTV). /p pstrong Responsibilities: /strong /pulli Define and implement the Loyalty Program: em Massimo Dutti Feel /em strategy, following up and coordinating the program online and offline. /lili Define the benefits structure, focusing on improving retention and CLTV. /lili Align with online and offline piers the communication strategy. /lili Analyze impact of the program results, together with Data Team, adjusting it based on observed inputs. /lili Prepare repots to summarize the impact and present it to Top Management. /lili Segment properly our customers to maximize the program impact and obtain the right insights, comparing our customers online and offline. /lili Define different initiatives to maximize the data capture beyond the Loyalty Program, making sure all data is correctly captured. I.e. how to increase the number of leads captured. /lili Make sure everything is implemented adjusted to current budget and anticipate possible deviations to adjust them. /lili Collaborate closely with all impacted departments, to make sure the different initiatives are properly implemented in all markets and touchpoints. A comprehensive and coherent customer experience is key. /lili Benchmark best practices in the fashion industry for Inbound Strategies and Loyalty Programs, specifically in top tier brands, moving away from the typical discounts scheme in the Loyalty case. /lili Report together with Data Team the different initiatives and maximize their impact. /lili Propose continuous improvements to maintain the program attractive and competitive. /lili Follow up technical implementation together with Tech Team, making sure all necessary requests are available for them. /lili Provide the necessary support to Customer Service to solve all arising questions. /li /ul pstrong Required Skills: /strong /pulli University Degree: Business Administration, Marketing or related field. /lili Languages: Spanish and English (Business Level). /lili At least 7 years managing a Loyalty Program, preferably in the fashion industry. /lili Experience as Product Owner and Agile knowledge preferred. /lili Experience with Loyalty tech solutions and CRM solutions, being able to write functional requirements. Agile knowledge preferred. /lili Analytical capabilities: it will be a very analytical role, therefore confidence with numbers is critical. /lili Communication: excellent verbal and written communication skills. /lili Proactivity: the role requires proactive proposing new solutions and ideas. /lili Organization: organizational skills are essential to succeed. /li /ul