Head of Growth Marketing (B2C Focus)
About Us
We are Alex, a newly launched AI-driven B2C startup backed by private funds and legaltech leaders. Our mission is to make legal assistance simple, accessible, and affordable through cutting-edge technology.
We operate in a consumer-first model, redefining how individuals access legal services through AI-powered, digital-first solutions—no calls, no paperwork, just fast, reliable legal support.
We’re looking for outliers—people who think differently, embrace challenges, and want to build something meaningful from the ground up. 🚀
Are you an experienced growth marketing leader with a proven track record in B2C models?
Do you thrive in high-growth environments where user acquisition, conversion, and retention are at the core of success?
If this sounds like you, keep reading—this could be your opportunity.
What You'll Do
* Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention.
* Scale user acquisition through marketing channels: SEO, SEM, ASO and other relevant channels.
* Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates.
* Manage marketing agencies.
* Establish a strong and consistent brand identity that resonates with the target audience.
What You Bring
* A degree in Marketing, Business, or a related field.
* 4+ yr of experience in growth marketing for B2C digital products (MUST HAVE).
* Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products.
* Deep experience in SEM, paid social, lifecycle marketing, and funnel optimization.
* Strong data-driven mindset, with experience in cohort analysis, CAC/LTV modeling, and performance tracking.
* Experience designing and executing SEO strategies.
* Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools.
* Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus.
* Fluency in Spanish and English (both written and spoken).
What’s in it for you? 🙌
* Join a tech startup with high potential and be part of its growth from the beginning.
* Play a key role in launching and growing an innovative AI-powered tech solution from the ground up.
* A front seat to innovation in AI legal tech.
* Hybrid model (2 days office 3 WFH).