We are partnering with a fast-growing US-based product company to spot a Senior Performance Marketing Manager to drive the growth of its mobile gaming portfolio. The team is distributed across the globe and thrives on collaboration, experimentation, and innovation in the mobile app monetization space.
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About the Role
We are looking for a Senior User Acquisition Manager who is a master of Google and Meta Ads to scale their mobile gaming portfolio (100% IAA).
This is a high-impact, "hands-on" strategic role. You will bridge the gap between technical execution and creative experimentation, moving beyond basic media buying to architect scalable growth levers across both mobile and web funnels.
Your Mission
* Full Ownership: Design and execute the UA strategy for Google Ads and Meta with complete accountability for performance, scaling, and ROI.
* End-to-End Execution: Own the full campaign lifecycle across Android and iOS—from initial setup and bidding strategy to deep-funnel optimization.
* Structured Experimentation: Design and lead rigorous testing roadmaps (creative, bidding, targeting) and translate complex data into actionable product insights.
* Cross-Functional Synergy: Partner with Creative, Product, ASO, and Data teams to ensure our growth strategy and LiveOps are perfectly aligned.
* Automation & AI: Proactively identify manual bottlenecks and leverage AI tools to automate workflows, speeding up iteration cycles and raising the bar for the entire team.
Requirements
* Gaming DNA: 3–5+ years of UA/Performance Marketing experience specifically within the mobile gaming sector.
* Channel Mastery: Expert-level, hands-on experience with Google Ads and Meta (Facebook) is a non-negotiable requirement.
* Platform Expertise: Proven track record running large-scale campaigns on both Android and iOS, with a deep understanding of SKAN, AEM, and the post-IDFA landscape.
* Data Fluency: Strong analytical skills with the ability to navigate BI tools (Tableau or similar) and attribution ecosystems (MMPs) independently.
* Scale: Experience managing significant budgets while maintaining strict profitability and incrementality standards.
* Bonus: Experience with web-to-app funnels is a significant plus.
In addition, we need you to have a strong AI & Automation Mindset.
We are looking for a forward-thinking marketer who doesn't just use tools but optimizes them:
* Proficient in leveraging AI (ChatGPT, Claude, Gemini) to enhance productivity.
* Familiarity with AI-assisted environments (Cursor, Claude Code, etc.) to drive automation is a major advantage.
* A relentless drive to automate manual reporting, campaign setup, and creative testing.
Personality-wise, you'll thrive in this role if you are:
* Highly Analytical: You live in the data but speak the language of growth.
* Extreme Owner: You operate independently and are obsessed with driving measurable results.
* Proactive Learner: You don't wait for instructions; you are constantly testing, breaking, and improving. xohynlm
* Clear Communicator: You can align cross-functional teams around a single growth objective.