Ph3Senior Product Marketing Manager (B2B2C) /h3pbDepartment: /b Product /ppbEmployment Type: /b Full Time /ppbLocation: /b Barcelona /ppbReporting To: /b Marcio Spinola /ppbCompensation: /b €50,000 - €75,000 / year /ph3Description /h3pAirHelp is continuously expanding its B2B product portfolio, and now we’re looking for a bSenior Product Marketing Manager (B2B) /b who will own how our products are understood, positioned, and sold. This role sits at the intersection of Product, Sales, and Marketing - with one clear mission: bturn product value into revenue impact /b. /ppYou will be the architect of our competitive positioning and the engine behind our sales team’s success. Your goal is to translate complex product capabilities into high-impact value statements that resonate with B2B buyers and drive sustainable growth. /ph3What you’ll drive: /h3ulliDefine and evolve the value proposition across the full product portfolio. /liliShape Ideal Customer Profiles, Customer Success processes, Product Insights, and a clear, differentiated messaging framework that cuts through a competitive B2B landscape. /liliEnsure a consistent narrative across sales, marketing, and any other customer touchpoints. /li /ululliDesign and own the Sales Enablement program, including onboarding, regular training, and pitch certification. /liliCreate sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards. /liliOwn the product demo experience - from scripts to environments - so Sales can confidently showcase value. /li /ululliContinuously benchmark competitors to identify gaps, threats, and opportunities. /liliTranslate market signals into clear “how we win” guidance for Sales and leadership. /liliMonitor trends and innovation to proactively influence product and Go-To-Market decisions. /li /ululliOwn Go-To-Market strategy for new feature launches and market expansions for B2B product lines (including value proposition, channels, marketing material, pricing, and KPIs). /liliCollaborate with the Product team to gather bCustomer Success insights /b, turning user feedback into marketing gold. /liliUse win/loss analysis and product usage data to refine positioning and influence the roadmap. /li /ululliSales cycles are shorter, and conversion rates are higher due to clearer positioning. /liliSales teams actively use and trust the enablement materials you’ve built. /liliGo-To-Market launches are executed on time, with measurable pipeline and adoption impact. /liliMarket share grows vs. key competitors. /li /ulh3What sets you apart: /h3ullibExperience: /b 5+ years in Product Marketing, specifically within the B2B2C area or Travel sector. /lilibContent Mastery: /b Good writing and storytelling skills; ability to create "sales-ready" content that converts. /lilibStrategic Mindset: /b Proven ability to build GTM plans that have resulted in measurable pipeline growth. /lilibTechnical Savvy: /b Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments). /lilibCollaborative Spirit: /b A history of building strong relationships with Sales, Product Management, and Field Marketing teams. /li /ulh3Why AirHelp? /h3ullibCulture of Autonomy: /b No micromanagement, no politics. Just builders building. /lilibGrowth Investment: /b Personal development plans, internal workshops, mentorship, and language classes. /lilibCulture That Cares: /b Team events, supportive peers, and a mission you can feel proud of. /lilibFlexible Benefits: /b Choose between gym pass, personal development, childcare, transport, or travel subsidies. /lilibGlobal Workstyle: /b Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world. /li /ul /p #J-18808-Ljbffr