The
Global Brand Director
will be responsible for driving pre-commercialization and commercialization strategies, leading the development and execution of the commercialization plan in close collaboration with the Global Specialty Care TA cross-functional team, the Global Medical and Scientific Affairs team, and supporting in-country sales and marketing efforts.This role manages daily brand operations, including strategic and tactical plan development, branding, creative, strategic communication, budget management, and KPI monitoring.This is a remote position, open to candidates located anywhere in Europe, and is an individual contributor role.Key Responsibilities:
Lead the Olezarsen brand in partnership with the VP, Immunology and Specialty Care, to ensure a successful launch and strategic development aligned with product potential and regional activities.Develop and coordinate global brand strategy, including positioning, communication, congress strategy, KOL management, geographical expansion, and training across all regions, integrated into the Global Commercialization Plan.Manage day-to-day brand marketing activities, aligned with milestones, budgets, and KPIs.Lead global teams with representatives from Market Access, Medical, Patient Access, Regulatory, Tech Ops, Business Intelligence, and Finance, ensuring aligned strategy execution.Collaborate strategically and operationally with the VP and portfolio CAT Lead on daily activities and processes such as LRP, EPR, SPR, and ExCom reviews.Build partnerships with affiliates to gather insights, provide strategic guidance, and support local launch preparations.Engage external stakeholders, including KOLs, to establish a strong foundation for Olezarsen's ambitions.Oversee external expenses, promotion, and advertisement budgets, ensuring alignment with financial forecasts and resource optimization.Represent the commercial function in the Core Asset Team (CAT) and collaborate with peers for synergies and obstacle resolution.Liaise with Ionis to maximize global footprint potential.Operate ethically, adhering to Sobis values, SOPs, and regulatory requirements, including ongoing training.Perform additional duties as needed.Qualifications:
University degree in medical/science-related fields.Proven experience in global prelaunch and launch activities for rare diseases, preferably in immunology.At least 5 years of strong brand management experience in global or leadership marketing roles.Project management skills and results-driven mindset.Experience managing multiple stakeholders, delivering results on time and within budget.Additional experience in sales, market analytics, and business intelligence is a plus.Ability to manage external consultants and agencies.Customer relationship management experience.Personal Attributes:
Alignment with Sobis core values:
Care, Ownership, Ambition, Urgency, Partnership.Cultural awareness and cross-cultural working experience.Strong analytical thinking skills.Additional Information:
All employees should embody Sobis values and demonstrate behaviors aligned with them. Join us to be part of a culture that empowers individuals to make a difference in rare disease treatment.Why Join Us:
We are a global organization with over 1700 employees across more than 30 countries, committed to societal impact through innovative treatments for rare diseases. Our culture values our employees and offers competitive benefits to support their well-being.Sobi Culture:
We challenge the status quo, driven by our dedication to helping those affected by rare diseases through innovation and strong partnerships across the value chain.An Equal Opportunity Employer:
Sobi is committed to diversity and inclusion, ensuring equal employment opportunities regardless of background or identity. Reasonable accommodations are available for qualified individuals with disabilities or veterans.Remote Work:
Employment Type:
[Specify if needed]Key Skills:
Digital Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, BrandingJ-18808-Ljbffr
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