Overview
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As a SEM & Paid Social Specialist, you will be responsible for the strategy, activation and optimization of performance campaigns with a strong focus on lead generation. You will work mainly on Google Ads and Meta (Facebook & Instagram), driving qualified leads and continuously improving results through testing, data analysis and insights. You will act as a key performance partner for your stakeholders, translating business goals into efficient paid media strategies and ensuring campaigns are optimized across the full performance funnel. This role requires
fluent English and French, as you will work in an international environment.
Responsibilities
Plan, execute and optimize lead generation campaigns across Paid Search (Google Ads – Search) and Paid Social (Meta).
Own campaign performance end‑to‑end: structure, targeting, bidding, budgets, creatives testing and landing page alignment.
Monitor daily performance and proactively identify optimization opportunities to improve CPL, volume and lead quality.
Define and manage audience strategies (first‑party data, remarketing, lookalikes, intent‑based audiences).
Prepare performance reports and post‑campaign analysis, highlighting learnings and next steps.
Qualifications
Bachelor’s Degree related with Advertising, Marketing, Economics, Media Science or similar; or 3‑4 years of experience in a similar position.
Fluent written and spoken French and English.
Hands‑on experience in Meta (Facebook & Instagram) and Google Ads.
Professional experience within the digital marketing industry or in a media agency environment.
Good communication skills, dynamic, flexible, and proactive.
Comprehensive understanding of social media in a business context, all social media channels, functions and associated communication features and possibilities.
Benefits
Flexible benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
Growth opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
Free online training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
Partner certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
Attractive holiday package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
Well‑being: We prioritize the well‑being of our staff and organize various health initiatives such as daily meditation or yoga among others.
All employees are required to complete mandatory training courses, declarations, and compliance commitments in areas such as Information Security, Artificial Intelligence use, Quality and Environmental Management Systems, Integrity Management Systems, Corruption Prevention, and the Anti‑Bribery and Anti‑Corruption Policy.
We are committed to building a culturally diverse workforce and strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law.
Employee benefits are an integral part of the company’s annual compensation package. xpzdshu These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion.
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