Do you want full ownership of high-impact paid media, not just execution?
If you are driven by data, ROI and continuous optimisation, and you want your decisions to directly shape growth, this role gives you the space, trust and scale to do exactly that.
Why IDILIQ Group
At IDILIQ Group, people don’t just join, they stay. With over 40 years of history and a team of around 600 professionals, we have one of the lowest turnover rates in the sector. Many colleagues have been with us for 20+ years, and some return after gaining experience elsewhere. We continue to grow internationally, with active operations across Spain, Portugal, the UK, the US and Turkey, and new developments underway in Mallorca and the Dominican Republic. This is long-term growth, built on stability rather than hype. And yes, your salary is always paid two days before the end of the month, without exception.
Your mission
You will own the strategy, execution and optimisation of our paid media across two distinct demand engines: international lead generation for our premium residential and hospitality developments, and lead generation for our Costa del Sol estate agency. Each has its own buyer, funnel and economics, and you will run both. Your work connects general buyers and investors with our branded residences and resort developments, while keeping a steady pipeline of qualified enquiries flowing to the estate agency.
What you will own
•
Paid media strategy and delivery
across Google Ads, Microsoft Advertising and social (Meta, LinkedIn), for both the development portfolio and the estate agency. •
Budgets and scale:
annual paid media budgets averaging 300k+, scaling with performance, across multiple markets, languages and brands. •
Copy, end to end:
research, write, test and iterate ad messaging yourself. There is no separate copywriter, so strong writing is core to the role, not a nice-to-have. •
Creative direction:
brief design requirements into our designers, who own visual consistency and look and feel, and take responsibility for testing that every creative renders and performs correctly across platforms and placements. •
Landing pages and full-funnel performance:
build, test and explain landing pages so the journey from click to enquiry is measured and improved end to end. •
Conversion tracking, done properly:
spec the GTM and server-side tagging requirements, work with the tech and dev team to deliver them, and feed conversions back to the platforms (for example Meta CAPI) so campaigns optimise for real conversions, not page views. •
Analysis and targeting:
lead keyword, audience and market analysis to identify growth opportunities across markets. •
KPIs that matter:
define, monitor and improve core KPIs (CPA, CTR, CVR, ROAS), always optimising to downstream quality (tours, reservations, sales), not surface metrics. •
Structured testing:
run disciplined A/B testing across ads, landing pages and bidding strategies. •
Reporting to the top:
produce board-ready reporting and clear recommendations, reporting directly to the Managing Director. •
Cross-team liaison:
work closely with the per-market sales teams and the telemarketing managers, using their feedback on lead quality to tune campaign objectives.
What will help you succeed here
•
3+ years
managing paid media with a strong, demonstrable performance focus. What matters most is the scope you have owned, not only the years. •
A track record
of ROI-driven decision making in paid media. •
A genuine writer:
you can research, write and test ad copy that converts, and brief design clearly. •
Hands-on
with Google Ads, Microsoft Advertising, Meta Ads and LinkedIn Ads. •
Analytical depth
in GA4 and Google Tag Manager, comfortable specifying server-side tagging and conversion feedback to platforms. •
Landing-page literacy:
able to build, critique and explain pages for conversion. •
Autonomy
to work independently while influencing the wider marketing strategy. •
Sector fit:
experience in real estate, luxury, tourism or other high-consideration, long-cycle industries is a strong plus. •
Multi-market
or multi-language campaign experience is welcome. •
Spanish
is preferred but not essential. We work in English across our international markets.
What we solve for you
You will work with real budgets and real impact, not test campaigns with no follow-through. You will have the autonomy to propose improvements, test new approaches and scale what works. If you want to deepen your expertise, you can request tailored training, and the company is open to funding or arranging it.
What we offer
•
Competitive salary plus commissions, aligned with your seniority and market benchmarks. •
A dedicated AI tooling budget, so you can build and run the most effective modern stack. •
A primarily in-office role at our Mijas base: four days in the office and one day working from home. •
Demonstrated stability, backed by the long tenure of our teams. •
Guaranteed salary payment two days before month-end, every month. •
An international environment with long-term growth projects. •
A collaborative, non-corporate culture where expertise is valued. •
The opportunity to get involved in the IDILIQ Foundation, supporting initiatives like Kind Holidays, which provides free stays to families going through extremely difficult moments.
Ready to take the lead? If you want a senior paid media role where your expertise directly shapes performance and growth, apply and start the conversation.