Description Operational Marketing AnalystAbout Astellas : At Astellas, experience is coupled energised with a relentless challenger spirit. Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isnt a buzzword its a guiding principle for action. We believe all staff have a role to play in creating a patient centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division. We are unusual in our ability to combine the experience, expertise and resources of an established company with the agility, flexibility and tenacity of a start up. Relentless curiosity and a hunger for discovery flows throughout our entire organisation. We harness the latest technology and insights from big data with our research expertise to create powerful solutions that could transform the way doctors and nurses treat and care for their patients. We are accelerating product development, driving operational efficiencies and gaining a better understanding of the needs of patients and their healthcare providers. We partner and collaborate with academic research institutes and biotechnology companies who share our passion for bringing breakthrough discoveries to patients. The Opportunity : As Operational Marketing Analyst you will support the execution of the product lifecycle strategy by assisting in the implementation of the global product plan. This includes coordinating and following up on marketing activities within the assigned budget while ensuring compliance with the companys policies and internal procedures. You will be responsible for applying the defined strategies and executing the action plans established by the Commercial Co Lead. Hybrid Working : At Astellas we recognise the importance of balancing your work and home life, so we offer a hybrid working solution allowing time to connect with colleagues in person at the office alongside the flexibility to work from home; optimising the most productive work environment for you to succeed and deliver. Key responsibilities :
1. Support the execution of the strategic brand plan, assisting the Commercial Co Lead in its development and ensuring alignment with the Brand Team. This includes gathering feedback from stakeholders (Brand Team, General Management, OPEX, and other departments) and overseeing the execution and follow up of projects, events, and materials.
2. Assist in the design and execution of the omnichannel plan, working alongside the Commercial Co Lead, the Content Manager, and the Omnichannel Support team to define and implement omnichannel strategies.
3. Manage the development of promotional and educational materials by coordinating with the Content Manager and Business Operations Omnichannel Support to ensure proper execution. This includes defining formats, channels, and mess