Marketing Leader – Spain & Italy (EMEA)
Location: Madrid or Milan. This role will be responsible for the full paid, earned, and owned media cycle and will sit at the core of the EMEA leadership team.
The role demands creativity, cultural fluency, and a strategic mindset to position the brand as the go‑to for Gen Z female audiences across the region.
Develop and Implement Marketing Strategy
* Own and execute the marketing strategy for Spain and Italy.
* Collaborate with EMEA leadership and global marketing teams to ensure alignment.
* Localize brand narrative, ensuring relevance to youth culture and cultural nuances.
* Lead community and event marketing strategy, driving meaningful connections with users.
* Translate data into insights and draw marketing and business conclusions.
* Align communication strategies with key stakeholders in the US and Europe.
* Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
* Monitor competitor activities and market trends to provide actionable insights for enhancing brand positioning.
Team Leadership and Collaboration
* Strong leadership collaboration with Integrated MarComms.
* Manage a growing team with plans for future expansion.
* Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
* Drive brand equity through innovative, culturally relevant campaigns.
* Establish and nurture long‑lasting brand partnerships to enhance market presence.
Market Insights and Strategy
* Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.
* Use insights and data to develop impactful marketing strategies that resonate with the audience.
Execution Excellence
* Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
* Ensure consistent and aligned messaging across all touchpoints.
* Translate strategic goals into actionable plans that achieve measurable results.
Experience
* Several years of experience in managing marketing projects and budgets, with at least 5 years of country leadership in marketing, preferably with direct‑to‑consumer brands in the tech industry, fashion, streaming, or consumer goods.
* Comfort building and executing tailor‑made strategies that span creative marketing, business growth, media, and product development.
* Proven ability to manage and grow brand strategy within the pop‑culture and youth marketing space.
* Experience working in a matrixed organization and leading cross‑functional teams.
Cultural Fluency
* Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
* Native Spanish and/or Italian speaker; fluency in English is essential.
Leadership Skills
* Demonstrated ability to build, inspire, and lead high‑performing teams.
* Strong interpersonal communication skills with experience in managing virtual and cross‑functional teams.
* Proven experience in recruiting and managing top talent and influencers.
* Strong mix of conceptual and analytical capabilities in combination with a hands‑on and agile mentality to get things done.
Additional Attributes
* Thrives in a fast‑moving, entrepreneurial tech environment.
* Strong executive presence with a robust network in technology, entertainment, or media.
* Experience developing and executing custom strategies across marketing, business growth, and media.
* Previous success in driving marketing for digital services, especially membership models or subscription businesses.
* Background in entertainment or live experiences at scale is a strong plus.
Commitment to Inclusion
At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.
Learn more here: https://www.lifeattinder.com/dei
If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.
#J-18808-Ljbffr