Nous découvrir
Babolat is a proud family‑owned company whose history with racquet sports began in 1875, accompanying the birth of tennis and badminton. The Lyon‑based brand built its expertise on a raw material, natural gut, from which the first racquet strings were made and proceeded to become a leading equipment supplier for racquet sports lovers.
Today, tradition and innovation are combined to serve players and the game. The brand is carried to the highest level by champions in the most prestigious tennis, padel and badminton competitions.
Today, the Babolat is made up of almost 450 employees around the world.
The Padel Community Manager will be responsible for strengthening our brand presence both online and on the ground. The mission is to manage and grow our social media channels with creative, engaging content while actively supporting the activation of our partnerships and events throughout the year. Acting as a bridge between our brand, our audience, and our partners, the Padel Community Manager will ensure consistent communication, smooth project execution, and impactful experiences that reflect our values.
Vos challenges
Key Responsabilities :
Community Management
* Definition of the editorial calendar on all key social media channels
* Posts management on all key social media channels (incl. copy creation)
* Consumers interaction (reply / like) on public and private messages
* Build and animate the Social Influencers and Ambassadors Community
* Collaboration with pro players and their agents (approval processes, specific activation,...)
* Managing the amplification of key campaigns via our full social media ecosystem: local accounts, players, ambassadors, retailers,...
Content Creation
* Creation of High-Quality content (animated pictures, short videos,...) for regular postings
* Live: creation of engaging content for live events (tournaments, partnerships events,)
* Management of Social Media dedicated shootings
Social Media Strategy
* Responsible for managing (directly or indirectly) the full Social Media presence of the brand worldwide (including guidelines for local accounts management)
* Responsible for declining the strategy on Social Media of the key communication campaigns of the brand
Partnerships & Event Activation
* Act as the main point of contact for partners during joint projects and events.
* Support the planning, coordination, and execution of partnership activations.
* Manage event logistics, from preparation through on‑site execution, ensuring smooth delivery.
* Collaborate with internal teams to maximize the value of each partnership.
Insights & Reporting
* Monthly report including:
o Traffic and metrics analysis: analyze social audiences using appropriate metrics.
o Competitors' activity monitoring and analysis
o Synthetic analysis against KPI's
* Track results of ongoing campaigns and make adjustments when necessary
* Follow up with partners post-activation, providing reporting and maintaining strong relationships.
Votre profil
You hold a Master's degree in Communication, Digital Marketing, or a related field, and have at least three years of experience in social media management, marketing, partnerships, or event coordination. Fluency in both Spanish and English is essential; proficiency in French is a plus.
You are recognized for your strong command of tools such as Photoshop, Word, Excel, Outlook, and PowerPoint. You also have a good understanding of Social Listening tools, including Sprinklr or Brandwatch.
You demonstrate excellent communication skills and a strong ability to create engaging and creative content. You are highly organized and capable of managing multiple priorities effectively.
Finally, you are a true team player, known for your versatility and ease in working within a dynamic and collaborative environment.
This position is based in Madrid and is available immediately.
Join the adventure!
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