Overview We are Grupo Starcasino, a leading company in the online gaming sector, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences. We are looking for a Senior Paid Media & Programmatic Specialist who is highly hands-on and an expert in performance marketing, to manage Google Ads, Meta Ads, and programmatic platforms focused on user acquisition and ROI optimization.
Responsibilities Plan, execute, and optimize daily Paid Media campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads Manager (Facebook / Instagram), and DSPs (DV360, The Trade Desk, Xandr, Amazon Ads).
Drive new player acquisition through multichannel performance strategies.
Define audiences, retargeting, and lookalike strategies to increase conversions.
Monitor and optimize CPI, CPA, LTV, and ROAS.
Collaborate with CRM, analytics, and product teams to maximize full-funnel profitability.
Ensure compliance with advertising regulations in the online gaming sector across different markets.
Prepare detailed reports with insights and actionable recommendations.
Requirements 4–6 years of experience in Paid Media / Programmatic within gaming, betting, e-commerce, or high-volume apps.
Advanced knowledge of Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.).
Experience managing large budgets and international campaigns.
Strong command of GA4, Tag Manager, pixels, and Conversion API.
Results-driven mindset with a strong focus on performance and business metrics (ROI, ROAS, LTV).
Nice to Have Experience in user acquisition for mobile apps (Google App Campaigns, Apple Search Ads).
Certifications in Google Ads, Meta Blueprint, or DV360.
Knowledge of the cookieless ecosystem, server-side tracking, and multi-touch attribution.
Additional languages (English or others) to manage international campaigns.
Conditions Permanent contract with Grupo Starcasino.
Salary: depending on experience and programmatic expertise.
Work model: initially on-site in Madrid.
After a period of business onboarding and team integration, the position will evolve into a hybrid model.
Dynamic, international environment with opportunities for growth within the Group.
Ongoing training and participation in high-impact projects focused on player acquisition.
Modern offices in central Madrid, very well connected by public transport.
If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!
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