Experteer Overview As SEM Specialist for Liligo, you drive paid search and metasearch performance across international markets. You’ll join a fast-moving, data-driven marketing team that values analytical thinking and scale. You’ll own PPC strategies, optimize budgets, and collaborate with Data Science, Product and Content to align SEM with growth goals. This role offers exposure to automation, AI-enabled workflows, and a tangible impact on travel pricing and user acquisition. Join a high-impact team shaping Liligo’s performance in a dynamic travel ecosystem.Compensaciones / Beneficios - Develop, implement, and manage PPC strategies on Google Ads and Microsoft Advertising across international markets (flight, train, car rental) - Own and optimize a seven-figure SEM budget to maximize ROAS - Conduct continuous optimization via A/B testing, keyword research, ad copy improvements, and landing page tweaks - Monitor, analyze, and report campaign performance;
provide actionable insights to senior management - Utilize advanced SEM tools and internal data systems to automate campaigns - Collaborate with Data Science, Product, and Content teams to align SEM with business goals - Stay ahead of SEM trends, algorithm changes, and competitor strategies - Drive automation using Performance Max, Google Ads Scripts, and AI tools;
implement AI-first features while ensuring complianceResponsabilidades - 2–4 years of hands-on SEM experience, ideally in travel, e-commerce, or high-volume agency environment - Expert-level knowledge of Google Ads and Microsoft Advertising (Bing) - Strong analytics skills with GA4;
experience in Power BI or Tableau;
strong Excel/Sheets proficiency - Experience with Google Ads Scripts, automated bidding, and feed-based campaigns - Solid understanding of tracking: GTM, conversion pixels, server-side tracking - Proven track record in designing and running A/B tests for ads, landing pages, and bidding - Multilingual context: English required;
French highly valued;
other European languages are assets - Knowledge of travel metasearch and how SEM interacts with price comparison models - Agile, fast-paced, test-and-learn mindset;
strategic thinking to align with growth goals - Excellent communication to translate data into insights for cross-functional teamsRequisitos principales - competitive salary and benefits package - Prime Plus membership - flexible benefits - bonuses based on performance - birthday day off - relocation support and equipment lifecycle program