Position Summary:
This role is responsible for Tarsus, Azpilicueta (From strategy to delivery) & Campo Viejo Brand Home Brand Strategy & implementation for the PRW Spain operation. The scope is to build the strategy & asset development. The work includes project management & brand management including launch assets and communication.
Key Responsibilities:
* Brand Management:
* Develop Brand Strategy / brand positioning & assets delivery for Tarsus & Azpilicueta.
* Manage the A&P budget for assigned projects, ensuring efficient spend in driving effectiveness and challenging agency / business partners to drive best return.
* Build Brand homes Strategy in conjunction with Campo Viejo Brand Home team.
1. Business Leadership:
* Champion the brand portfolio and assigned projects within the business to ensure sufficient focus is placed behind it.
* Liaise with all stakeholders on assigned projects and various marketing issues and maintain strong relationships with all stakeholders.
2. Project Management:
* Ensure global marketing projects are delivered to targets, on time - release dates, acceptance by markets, sales, distribution targets etc.
* Ensure clear, accurate timelines are communicated to stakeholders and all responsible parties are held to their tasks.
Special Conditions:
* Out of hours work will be required.
* International, interstate and intrastate travel required.
* Commitment to promoting wine knowledge and culture.
* Good commercial acumen.
* Wine or Alcoholic beverages industry experience.
Experience Required:
Minimum 5 years brand management or marketing experience with innovation experience.
Skills / Qualifications / Experience:
* Tertiary qualifications in marketing, commerce or business management.
* Minimum 5 years brand management or marketing experience with innovation experience.
* Proven strategic, analytical and creative abilities.
* Excellent communication and presentation skills.
* Strong interpersonal skills.
* Well organised and able to work autonomously – can handle competing priorities and meet deadlines.
* Shows initiative.
* Proficiency in Microsoft Windows and Microsoft Office.
* High level of self-motivation, energy and a bias for action.
* Professional outlook and demeanour.
English: High Level
Spanish: High Level
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