Agency :
Havas Media Group Spain
Job Description :
The Measurement Analyst is responsible for analyzing media experience data. S / He supports the Media Experience process and helps drive client value.
Mission & Responsibilities
1. Fuel the Mx process with data
2. Leverage data and analytics to enhance client value
3. Support advanced mathematics, machine learning algorithms, and product development
4. Implement best-in-class data models, including attribution modeling
5. Translate business needs into data models supporting long-term solutions
6. Develop and maintain data strategies, data flows, and data models to established standards
7. Produce market mix modeling, scenario planning, and predictive analysis
8. Analyze raw data and contribute to data collection efforts
9. Utilize data from Havas Media's ID-based addressable audience platform (Converged)
Previous Experience & Industry Background
Minimum 4 years of professional experience in data modeling or business intelligence
Experience in Media, Brand Consulting, Data, AdTech, MarTech
Qualifications & Languages :
Bachelor's or Master's degree in Statistics, Econometrics, Economics, or Marketing
Languages : English (Intermediate)
Soft Skills & Competencies
* Resilient, open, adaptable
* Understanding of business
* Attention to detail
* Knowledge of Business Intelligence concepts
* Report designing
* Statistics and analysis skills
* Understanding of AdTech data generation
Technical Skills
* Business Intelligence software
* Data analysis tools (e.g., Excel VBA)
* Data visualization tools (e.g., PowerBI, Tableau, Google Data Studio)
API & Database
* Analytics tools (e.g., Adobe SiteCatalyst, Coremetrics, Google Analytics, Web Trends)
Proficiency with Office software
Contract Type : Permanent
Havas is committed to equal opportunities and does not discriminate based on age, sex, race, ethnicity, disability, or other factors unrelated to job performance.
Required Experience : 4+ years in relevant fields
Key Skills : Accounts Assistant, Credit Control, Acquisition, Helpdesk, Fusion, Data Analysis
Employment Type : Full-Time
Vacancy : 1
#J-18808-Ljbffr