Job Description Summary
Local Brand Managers or global/regional/local sub-function specialists within a specific marketing sub-function. They define product strategy in agreement with local management and the global marketing department, and implement supporting tactical plans/projects.
They are responsible for developing, implementing, and managing operational plans that optimize profitability, market share, and revenue growth for a brand in both the short and long term.
Job Description
Major Accountabilities:
Brand Strategy:
Develop and implement a comprehensive brand strategy that aligns with overall marketing objectives and supports the growth of the oncology therapy area, specifically Breast Cancer.
Product Launch:
Plan and execute new launches for indications and products in oncology, including developing marketing materials, coordinating with cross-functional teams, and ensuring successful market entry.
Marketing Campaigns:
Develop and oversee the implementation of marketing campaigns targeting healthcare professionals and other stakeholders, including omnichannel engagements and educational programs.
KOL Engagement:
Identify and collaborate with Key Opinion Leaders in oncology to enhance brand awareness and establish leadership, building and maintaining strong relationships to drive advocacy and partnerships.
Budget Management:
Develop and manage marketing budgets for assigned oncology products, ensuring optimal resource allocation and performance tracking.
Market Research and Analysis:
Conduct market research to identify customer needs, trends, and the competitive landscape in breast cancer oncology, monitoring market dynamics, clinical evidence, and guidelines.
Other Responsibilities:
Monitor business performance and external environment, liaise with external agencies, manage budgets, deliver operational plans, achieve sales targets, and ensure full accountability for the brand and related programs.
Key Performance Indicators / Measures of Success:
Full financial accountability of advertising and promotion budgets.
Deep understanding of the oncology disease area, leveraging market research for positive business outcomes.
Deliver 90% of operational plans on time and to high standards.
Manage all components of a key or priority brand.
Build strategic forecasts using robust patient models.
Successfully launch line extensions, campaigns, and other product activation initiatives.
Job Dimensions
Number of employees:
0
Financial responsibility:
Contributes to sales targets and manages project budgets.
Impact on organization:
Medium to High
Ideal Background
Education:
University degree in Pharmacy, Science, Marketing, or Business qualification.
Experience:
2-3 years in brand management/marketing, experience in launches, commercial excellence, and cross-functional execution. Breast cancer/oncology experience is preferred;
launch experience is a plus.
Languages:
Fluent in English (oral and written).
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management, Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships.
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