Lead Conversion Specialist (2‑Year Contract) page is loaded## Lead Conversion Specialist (2‑Year Contract)remote type:
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Hybridlocations:
Madridtime type:
Full timeposted on:
Opublikowano dzisiajjob requisition id:
REQ2705102If you’re motivated by turning digital leads into customers through data‑driven journeys, smart funnel optimization, advanced automation and close collaboration with sales teams…**This role as Lead Conversion Specialist will be an exciting step in your career.**
At Nationale‑Nederlanden, we are committed to helping people live with more security and peace of mind—and that starts with empowering our teams. This role will be key in **boosting our digital conversion results** and shaping how thousands of potential customers experience our brand from the very first interaction.
**What We Offer You**Joining us means working in a **Top Employer recognized as one of the best companies to work for in Spain**, with a culture focused on trust, collaboration and real impact.
**Here’s what you can expect:****Professional Growth*** Full ownership of the end‑to‑end conversion strategy for digital leads.* Visibility with both local teams and international stakeholders.* Opportunities to participate in transformation projects and apply innovative conversion methodologies.* Autonomy, trust and support from your manager so you can focus on delivering high‑quality work. **Flexibility & Wellbeing*** **Hybrid model** in Madrid.* Real flexible working hours.* A collaborative team environment where you’ll always feel supported.### **Benefits Package*** Life insurance & pension plan.* Wellness programs and wellbeing initiatives.* Flexible compensation options (transport, childcare, health, training).* Meal & telework allowance.* Free parking at the office.**Your Mission**Your purpose will be to **increase the conversion rate of digital leads into customers**, defining and executing strategies that directly influence sales and business growth.**You will turn leads into clients through advanced conversion strategies** focused on prioritization, acceleration, nurturing and personalized journeys.**Key Responsibilities**In your day‑to‑day role, you will:* **Define, implement and optimize** the end‑to‑end digital lead conversion strategy, increasing interview and sales conversion (CR).* **Design, refine and iterate** nurturing and re‑engagement journeys using triggers, segmentation and customer insights.* **Identify bottlenecks** in the funnel and propose targeted actions to drive both short‑ and mid‑term conversion.* **Collaborate with Salesforce Marketing Cloud teams** (Journey Builder, Automation Studio, Data Extensions, decision splits).* Work closely with **call center teams, agents and commercial units** to ensure every lead receives the right treatment based on its conversion probability.* **Propose A/B tests, landing page improvements, creative optimization** and new prioritization mechanisms.**What Will Help You Succeed**To feel comfortable in this position, it will help if you bring:### **Experience*** 5+ years in **digital conversion, funnel optimization and high‑touch industries** (insurance, banking, telco or retail).* Proven background leading projects where conversion is a critical KPI.* Experience in insurance or assisted‑sales is highly valued.### **Technical Expertise*** Strong command of **lead nurturing**, funnel acceleration, segmentation and conversion optimization.* Solid knowledge of **Salesforce Marketing Cloud** tools: Journey Builder, Automation Studio, segmentation, personalization, Data Extensions.* Familiarity with **Salesforce ecosystems** (Sales Cloud, Lead Management).* Analytical ability to interpret KPIs across the full funnel (valid leads, treated, policies).* Knowledge of **CRO, UX for conversion**, A/B testing and landing page optimization.* Experience using behavioral data to personalize journeys is a plus.* **English B2–C1**, essential for working with international teams.**What Makes This Role Special*** You will have **high visibility**, autonomy and the trust needed to innovate.* Your work **directly impacts the business** and revenue results.* You’ll join a team known for its collaboration, great atmosphere and strong support network.**Ready to shape the future of digital conversion at****Apply now through our Careers Page — we’d love to meet you.***In Nationale-Nederlanden we are committed with diversity. We are proud to be an inclusive organization and we offer equal opportunities.***Diversity and Inclusion**
We embrace everyone. Together we build an environment in which people feel welcome, valued and respected. In this company we seek that our workers make of their clients great experience their status quo. We wat that all of them contribute to the wellbeing of our big family.**Commitment to society**
We assume the responsability of taking care of the social wellbeing. xpzdshu We want to use our resources, experience and scope to help society to achieve a sustainable prosperity in the long term.
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